1. Offer something people want in exchange for contact information
2. Engage the customers in things that delight them
3. Do Promotionals, put a time limit on the special offerings
4. Offer something Free for multiple emails
5. Ask for email addresses online, use affiliations
6. Hold contests at theaters or at website
7. Have your vendors collect email addresses
8. Use flyers
9. Make use of cards at the theater/vendor's booths for people to fill out
10. Use direct contact at other movie sites or festivals
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