Week 7 EOC - Chapter 10 Building Your Business Using Audio, Web, and Video Conferencing

"Today we can't imagine dealing with a company or organization that doesn't have a Web presence. In the near future, the public will think the same thing about companies that are not using audio, Web, and video conferencing technologies to interface with their customers. Prospects will want to hear audio testimonials, listen to and see live product and service presentations, or even have the opportunity to test-drive products online and in real time. Today, these technologies are available to you. They're easy to use, cost-effective, and a necessity if you want your business to be a success." (Success Secrets of the Online Marketing Superstars, by Mitch Meyerson, pg116)

In the ever expanding global marketplace, a business has to stay ahead by implementing the newest technologies. No longer can one depend on the old ways of doing things. Building a business using audio, web, and video conferencing is not applicable to all businesses but does have its place of importance. You can reach people across the oceans using these technologies. People can find out more and any information. It helps build and maintain a strong customer relationship because in marketing relationship is still everything.

Most people have a short attentions span and it is only a matter of seconds before they decide to stay at your site or leave. Once they leave they will probably never return. “They need value-based, timely, rich content that encourages them to return to your site where you are more likely to convert them into customers.” (pg108)

With these new trends your reach is to the global marketplace. Your visibility and credibility is increased where increased visibility is naturally associated with a high level of credibility. It lowers the cost of doing business by decreasing the need to travel. These are tools that give your company leverage needed to reach new levels. "Using them today will create your business of tomorrow.” (pg122)