Week 6 EOC - Identify path of final project

The Corporate site is informational
• For use of potential advertisers
• Compelling content – includes current and changing info
• Updated with history of successful campaigns
The Corporate site is interactive and uses involvement device to gather email addresses of movie fans
• Viewer must give email to start relationship
• Email initiates action – simple email that inform viewer about movie and that redirects viewer
• Sends viewer to site that promotes advertisers products with involvement device to gather additional demographic info

Exchanges info for a gift – free line pass and (or) info to get to ticket distribution site

The path of the final project is going to contain involvement devices that will be used to gather e-mail addresses and demographic info. There will be baits that lure and hook the visitor for an e-mail address. Baits such as the chance to see a movie before it is actually out.

The use of bundling will be implemented, by going to an advertised restaurant, not only will you get a deal on a meal, you can pick up your tickets there. This will also be used to promote the advertisers products. So once the visitor gives an e-mail address and clicks submit, a window with an add will pop up for the advertisers product.

The visitor will be told to do something once at this site, to click on some object, which will bring them to another window that will ask for some type of demographic information, such as an age group, how large is there group. This information will be used to sort the visitor into target groups, those that would be interested in this movie and those that would not. The information gathered could be generated for future use of marketing to these other target groups.

Once we have our target market, another window will pop up to tell them where and when they could get their tickets, which will be at the advertiser’s establishment. This whole process is using engagement, getting the user to use their mouse, becoming engaged and a participant of the whole process.

The principle of gifting can be applied once the visitor shows up to the advertiser’s establishment to pick up the tickets.

If the visitor decides to leave the site without making a commitment, we could use a pop up window to ask them their opinion, why they are leaving, if they would like to receive a newsletter of upcoming events and movies in their location by them leaving a zip code.