Week 6 EOC - Chapter 8 Traffic Conversion Secrets

"There are far fewer principles than there are tactics. They cause predictable, sustainable, and capital-efficient growth or sudden changes in losses in business if you're using the wrong principles.

Principles answer why your marketing works or doesn't work and specifically in this case your e-marketing, or online marketing. I like to also call a principle a driver or a strategy. A tactic is a technique, some people call it a trick, or tricks, of the trade, and they help execute the e-marketing or marketing that you do in the form of the tools that you use.

...The single biggest difference between a principle and tactic is endurance.
Principles often work forever...But tactics are often obsolete overnight...Apply principle-centered tactics to increase visitor values. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg95)

One principle, recycling, caught my attention. Meyerson states that if 3 out of 100 people buy from you are considered supersuccessful and if 5 out of 100 buy that is considered stratosphere proportions. If you have 5 percent conversion that means 95 out of 100 people are leaving your site and they are never coming back. So in recycling you are trying to get back those people and find out why they are leaving and what they want so that you can implement that into your site and get a better percentage of people to do business with you. It's as easy as using things such as an exit pop-up that reads "What's the biggest reason you decided not to give us a try?" to find out what's going on.

"That is recycling in action-it happens every single day while you sleep. It boosts your value per visitor quickly, reliably, and economically. Don't just go after the people landing on your Web page who are intereste. Go after the people who are disinterested, that 98 percent that left you. Go after those people; see if you can get them with exit strategies." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg100)