Week 2 EOC - Chapter 3 - Guerrilla Marketing Online and Offline

"Will industry or local newspaper write about your site? The answer is of course they will, if you make it fascinating enough for their readers. That's your job. Promotion will lure them to your site, but its killer content that will encourage return trips. Killer content means information that gets people to respond emotionally. The best way to do this is to write articles on their greatest problems and struggles and then offer laser-focused solutions to these problems. Another powerful way to engage readers is to offer specific and current statistics on issues that resonate with them. When they can see themselves in your words, they will keep reading and come back for more. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg24)

As I read this statement I see, "killer content", "information that gets people to respond emotionally", " write articles on their greatest problems and struggles" and" to offer specific and current statistics on issues that resonate with them ". How else can you meet these requirements than to know your target market? What they are experiencing today, their problems and struggles that they are encountering in their lives and their jobs. In order to be successful in meeting these things you have to do your homework.

You have to do a "target market strategy, the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets." (MKTG, Lamb Hair Mc Daniel, pg24) By uncovering the "psychological factors: perception, motivation, learning, and beliefs and attitudes" of you target market, the factors that "consumers use to interact with their world. These factors are what consumers use to interact with their world. They are the tools consumers use to recognize their feelings, gather and analyze information, formulate thoughts and opinions, and take action... Psychological influences can be affected by a person's environment because they are applied on specific occasions. "(MKTG, Lamb Hair Mc Daniel, pg76) I see this as the only way to be able to talk and to be heard is by knowing the people you are talking to. This is the only way to be able to develop a relationship with people, to get to know what they want and need, and to get them to want what you have to offer.