Like any other class that I have taken thus far, the class description never accurately describes what the class is about. So when I signed up for web marketing I figured it would have to do something with selling someone’s product using a website. I did know that Mr. Pinto was teaching the class and because of this I knew I would be getting my money’s worth no matter what was taught.
Well marketing is not about selling product, marketing is about relationship and this is what I learned, how to build a relationship with people, establishing a connection because people buy from those with whom they have a relationship. It is about delighting and seducing the customer so that they will return to my website time and time again.
We were taught to identify the major distributors and online outlets for content in the present marketplace such as eBay. We learned about current models for making money on the Internet such as affiliate programs and e-mail marketing.
We gain knowledge about guerrilla marketing and the two worlds of marketing and how to use the offline world to get people to your online world. We were taught techniques on how to make our websites more efficient by using web copy that sells, using headlines, and involvement devices. We learned how to collect email address to build databases with lists and sublists.
Not only did we learn we put what we learned into effect by making a website that utilized all that we learned. I got so much more from this class then I could have imagined. The class was challenging and well worth the time.
I feel that I have worked hard in this class not only fulfilling the requirements of the course by having all my work done when due, being and participating in class. I think my work showed some creativity and insight implementing all that I learned to the best of my ability. I do think I deserve to keep my A.
"High Quality Sustainable Conception and Visual Design for Global Communication"
Thursday, June 17, 2010
Thursday, June 10, 2010
Week 10 - Chapter 19 The Perils of the Internet and What You Can Do to Protect Yourself
"The perils and pitfalls of doing business online...
Every kind of person who exists offline also exists online. That part you knew. What you may not be aware of is that the nasty kinds of people are out there in much larger numbers on the Net than you're ever likely to see in real life.
There are a few reasons for this...In short, the Internet is a magnet for the bad guys. And that's without ever considering the problems from the technology!
The good news is, with a surprisingly small amount of effort, you can protect yourself against most of these problems and go happily about your business." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg220)
The reason for this is that there are more people online than offline and you are in contact with people globally. Another factor is that it is easy for people to be and stay anonymous online which gives an incentive to the crooks to prowl for inexperienced victims. Also it's simple for one person to use an automated system to hit millions of people at once with spam, cons, and virus infection.
So what's a person to do? Some of the suggestions were to use a SpamAssassin or another dependable spam filter that your ISP or Web host offers. And remember that no spam filter is ever 100% reliable, but the better ones can save you from wasting an awful lot of time that amounts to an awful lot of money. It is also recommended to have two separate e-mail addresses. Use one e-mail address for public use such as for your business, and the other e-mail address for your personal life, for friends, family, etc.
With a small amount of effort such as the few things above a person can protect themselves against most of these problems.
Every kind of person who exists offline also exists online. That part you knew. What you may not be aware of is that the nasty kinds of people are out there in much larger numbers on the Net than you're ever likely to see in real life.
There are a few reasons for this...In short, the Internet is a magnet for the bad guys. And that's without ever considering the problems from the technology!
The good news is, with a surprisingly small amount of effort, you can protect yourself against most of these problems and go happily about your business." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg220)
The reason for this is that there are more people online than offline and you are in contact with people globally. Another factor is that it is easy for people to be and stay anonymous online which gives an incentive to the crooks to prowl for inexperienced victims. Also it's simple for one person to use an automated system to hit millions of people at once with spam, cons, and virus infection.
So what's a person to do? Some of the suggestions were to use a SpamAssassin or another dependable spam filter that your ISP or Web host offers. And remember that no spam filter is ever 100% reliable, but the better ones can save you from wasting an awful lot of time that amounts to an awful lot of money. It is also recommended to have two separate e-mail addresses. Use one e-mail address for public use such as for your business, and the other e-mail address for your personal life, for friends, family, etc.
With a small amount of effort such as the few things above a person can protect themselves against most of these problems.
Friday, June 4, 2010
EOC Week 9 - E-Mail
After getting the customer's e-mail address and creating a sublist according to zipcode, family size with children and age, this e-mail would be sent to this target market as a click through sending the family to a family restaurant to pick up tickets for a family orientated movie.
Thursday, June 3, 2010
Week 9 EOC - Chapter 17 Mastering E-Mail Marketing
"Think of your business in terms of a skyscraper. Each floor of your skyscraper is made of different offices. Offices like joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages, e-courses, networking, traffic generation, conversion, relationship building, and so forth.
Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.
Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)
It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.
The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.
Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.
By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content
The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.
Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.
Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)
It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.
The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.
Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.
By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content
The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.
Thursday, May 27, 2010
Week 8 - Chapter 12 eBAY--The World's Online MarketPlace
"eBay is a unique online platform that connects buyers and sellers. Buyers pay nothinng to eBay when they place bids and purchase items from sellers. It si the sellers who pay eBay listing fees and final value fees, (a small percentage of the sales price). eBay has done a superior job of setting up the guidelines and rules that make it a safe environment to by and sell from." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg138)
So, why use eBay? is a question I need to ask.
EBay has over 125 million registered users It has a global presence in 28 international markets besides the United States.
There are over 20 million items on sale at any given time with over 2 million added daily.
With all these great numbers there is only 1/100th of 1 percent of transactions on eBay that result in confirmed cases of fraud.
What is it that attracts over 10 million visitors to eBay each and every day, from over 30 countries worldwide?
Well there are many possible reasons, and I’m sure that the set of reasons differs between individuals; but the statistics speak for themselves. In our consumer-driven society, people are after new and exciting products at a price they can afford. This is particularly true in the current economic climate; people are struggling to afford the essentials, let alone anything extra.
Why sell on EBay?
Well, it’s very simple. EBay is simply the LARGEST marketplace in the world!
You could open a store, start a company, develop a network, or buy a franchise, and in your entire lifetime you would never be able to advertise your business to the vast number of consumers that frequent eBay in a single day.
You can buy or sell practically anything on eBay; jewelry, shoes, sunglasses, movies, tools, junk that’s sitting in your garage, antiques, books, even cars and houses. The possibilities of items that you can buy or sell on eBay are virtually endless.
When you sell something on eBay, you are literally advertising your item to an international marketplace with MILLIONS of potential buyers. You just can’t get that kind of exposure anywhere else in the world.
Have you ever heard the phrase “One man’s trash is another man’s treasure”? Do you have something in your house that has just been sitting there and you think is totally worthless? Believe me, somebody out there wants it, and they’re on eBay searching for it!
The bottom line is, the profit potential for selling on eBay is simply HUGE. If you are already in business, or if you’re thinking about starting a business, incorporating eBay into your sales plan is an absolute MUST if you want to maximize your profits. If you’re ignoring this huge international marketplace, you’re simply missing out.
Statistics from Tom (ideal-eyewear)
http://www.IdealEyewear.net
So, why use eBay? is a question I need to ask.
EBay has over 125 million registered users It has a global presence in 28 international markets besides the United States.
There are over 20 million items on sale at any given time with over 2 million added daily.
With all these great numbers there is only 1/100th of 1 percent of transactions on eBay that result in confirmed cases of fraud.
What is it that attracts over 10 million visitors to eBay each and every day, from over 30 countries worldwide?
Well there are many possible reasons, and I’m sure that the set of reasons differs between individuals; but the statistics speak for themselves. In our consumer-driven society, people are after new and exciting products at a price they can afford. This is particularly true in the current economic climate; people are struggling to afford the essentials, let alone anything extra.
Why sell on EBay?
Well, it’s very simple. EBay is simply the LARGEST marketplace in the world!
You could open a store, start a company, develop a network, or buy a franchise, and in your entire lifetime you would never be able to advertise your business to the vast number of consumers that frequent eBay in a single day.
You can buy or sell practically anything on eBay; jewelry, shoes, sunglasses, movies, tools, junk that’s sitting in your garage, antiques, books, even cars and houses. The possibilities of items that you can buy or sell on eBay are virtually endless.
When you sell something on eBay, you are literally advertising your item to an international marketplace with MILLIONS of potential buyers. You just can’t get that kind of exposure anywhere else in the world.
Have you ever heard the phrase “One man’s trash is another man’s treasure”? Do you have something in your house that has just been sitting there and you think is totally worthless? Believe me, somebody out there wants it, and they’re on eBay searching for it!
The bottom line is, the profit potential for selling on eBay is simply HUGE. If you are already in business, or if you’re thinking about starting a business, incorporating eBay into your sales plan is an absolute MUST if you want to maximize your profits. If you’re ignoring this huge international marketplace, you’re simply missing out.
Statistics from Tom (ideal-eyewear)
http://www.IdealEyewear.net
Wednesday, May 26, 2010
Week 8 EOC - Chapter 11 Speed Selling On The Internet
"The most important activity for any business to thrive and flourish is sale. You can have the greatest products in the world, the most advanced ideas, the highest quality Internet experience, the best customer service, but without sales, it all goes to waste.
Everything in your business is tied to sales and marketing. Everyone in your organization is in the sales and marketing business. Everything you do, from the Web site, to your order fulfillment, to your customer follow-up, is part of your sales and marketing program.
The irony is that most people fear sales and dread the very thought of making a sales call. The reason is that when you sell, you are on the line. There is no place to hide. Sales are a binary event --you win the sale or you don't, it's that simple. Add to this a lack of sales training and fear of rejection and you have a formula for mediocrity, or even worse, abject failure." (Success Secrets of the Online Marketing Superstars, by Mitch Meyerson, pg124)
The book states that sales and marketing go hand in hand. Marketing is used to generate leads, to capture the attention of a suspect and give them enough information so they can determine whether they are interested or not. A sale is to get that person who is interested and convert them into a customer.
When people visit your Web site there are several things that I have learned from this chapter that the Web site needs to accomplish. It needs to educate the prospect by having exciting information about services. This can be accomplished by using attention-grabbing headlines to lead the person to the things you want them to see. The copy needs to describe the benefits that are offered by the services/product. These should appeal to the prospects emotions. People buy on emotion and justify with logic. The copy needs to utilize the four major benefits that create a buying environment, it must answer one of the big four questions: Will this product make me healthier, wealthier, sexier, or save me time? (pg125) This should culminate with a buying decision.
If the prospect decides not to buy, a free report or more information should be offered in order to capture their contact information so that we have this and their permission to continue to market to them. Sales is information collection not information distribution. "You have to collect information on your prospects so that you can market to them. This should be one of the first steps in your sales process--get the prospect's e-mail, name, address, telephone number, fax number, their permission to market to them, and any other data your require. You owe it to your prospects, and you owe it to yourself." (pg131)
Everything in your business is tied to sales and marketing. Everyone in your organization is in the sales and marketing business. Everything you do, from the Web site, to your order fulfillment, to your customer follow-up, is part of your sales and marketing program.
The irony is that most people fear sales and dread the very thought of making a sales call. The reason is that when you sell, you are on the line. There is no place to hide. Sales are a binary event --you win the sale or you don't, it's that simple. Add to this a lack of sales training and fear of rejection and you have a formula for mediocrity, or even worse, abject failure." (Success Secrets of the Online Marketing Superstars, by Mitch Meyerson, pg124)
The book states that sales and marketing go hand in hand. Marketing is used to generate leads, to capture the attention of a suspect and give them enough information so they can determine whether they are interested or not. A sale is to get that person who is interested and convert them into a customer.
When people visit your Web site there are several things that I have learned from this chapter that the Web site needs to accomplish. It needs to educate the prospect by having exciting information about services. This can be accomplished by using attention-grabbing headlines to lead the person to the things you want them to see. The copy needs to describe the benefits that are offered by the services/product. These should appeal to the prospects emotions. People buy on emotion and justify with logic. The copy needs to utilize the four major benefits that create a buying environment, it must answer one of the big four questions: Will this product make me healthier, wealthier, sexier, or save me time? (pg125) This should culminate with a buying decision.
If the prospect decides not to buy, a free report or more information should be offered in order to capture their contact information so that we have this and their permission to continue to market to them. Sales is information collection not information distribution. "You have to collect information on your prospects so that you can market to them. This should be one of the first steps in your sales process--get the prospect's e-mail, name, address, telephone number, fax number, their permission to market to them, and any other data your require. You owe it to your prospects, and you owe it to yourself." (pg131)
Subscribe to:
Posts (Atom)