Week 9 EOC - Chapter 17 Mastering E-Mail Marketing

"Think of your business in terms of a skyscraper. Each floor of your skyscraper is made of different offices. Offices like joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages, e-courses, networking, traffic generation, conversion, relationship building, and so forth.

Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.

Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)

It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.

The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.

Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.

By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content

The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.