"High Quality Sustainable Conception and Visual Design for Global Communication"
Monday, June 27, 2011
Thursday, March 3, 2011
Web Design Tips & Advice from A to Z
This is a guest article from Natalie Schnotz*. Enjoy her web design tips.
–
Avoid flashy multimedia. Flashy graphics and multimedia may look nice, but they can make it hard for your visitors to get the information they want from your site, especially when viewing from a non Flash compatible device.
Browser compatibility. Make sure you check your page on Internet Explorer, Firefox, Opera, Safari and Netscape Navigator & their different versions. These five web browsers make up about 95% of the world’s browsers. So, test your site out on each of them.
Clean layout. Don’t fill your page up with ’stuff’. White space is good – it enhances the look of your site. Try to keep your content as the focus of your site. Use fonts that will be available on all computers so your page doesn’t end up looking messy.
Design for all screen resolutions. If you design stretch layouts that can fit any screen resolution, you can ensure all your visitors see a visually appealing and professional site. A site that is easy to use and appealing to the eye will encourage your visitors to stay longer.
Exclamation points! Typing millions of exclamation points doesn’t make your statement any more important than if you use just one!!!!!!! See, I told you.
Frames. Don’t use frames. While frames make it easy to have the same header or menu appear throughout the site, the address bar doesn’t change when you go from page to page – making it impossible for someone to link to a specific page.
Grammar and spell checker. Sure, people who are not good spellers will never notice you spelled calender (spelled calendar) wrong but literate people will notice. Try your best to fix up your spelling & grammar.
Hotlinking. Any pictures or music that you link to should be hosted on your own server. Don’t hotlink to other site images – it’s typically considered theft of bandwidth and you could be violating a copyright.
Identity. Ensure your site has a brand identity that reflects your brand values. Try to avoid cliche stock imagery.
Just keep swimming. (Yes, that’s a Finding Nemo reference.) Don’t give up. Sometimes your ideas won’t work, but just keep swimming. Today people tend to quit or give up too easily. With a little hard work, you’ll find most of your ideas are actually possible.
Keep learning. Stay up to date with news by reading design blogs or try learning a new web language. There is no reason to stop learning about web design just because you’re page is up and running with decent traffic.
Load time. Make sure that your load time is low. In our fast-paced world, we don’t like to wait. I want to see your web page and I want to see it NOW. Try minimizing graphics, flash and scripts as they increase your file size. Also, make sure to optimize your code and delete any unwanted tags or unused scripts.
Minimize clicking. Put as few clicks between your visitor and your information as possible. The more you force your visitors to click around your site, the more you are telling them to go away.
Navigation. Site navigation plays a huge role in determining how long visitors stay and explore your site. If you have an easy to use navigation system, you’ll keep your visitors around longer.
Organization. The way you organize your content, is as important as what your page looks like, so spend some time on it. If your readers can’t find what they are looking for, they’ll just go look someplace else.
Page length. While you want to make sure you put a lot of information on each page, don’t go too far by putting too much information. If you are posting really long articles, try chunking them into separate pages with six or seven screenfuls to each page.
Quit stealing content. Don’t copy and paste text from another website without asking the site owner for permission. Search engines know if you are copying content and they don’t like it – they’ll lower your page rank without asking any questions. See SEO tips.
Readable text. Make sure your text is big enough to read. I know, you’re probably thinking ‘thank you captain obvious.’ Well, I hate to state the obvious, but I am amazed at the number of sites I go to that I have to squint to read. Please, don’t punish me for actually wanting to read your content.
Scalability. Make sure that your design and coding are scalable. Technology is changing rapidly, screens are getting larger (and smaller too), making it hard to test your site on all screens and platforms. Making a scalable site is crucial with the way technology is constantly changing.
Text lines. Learn a lesson from the newspapers. The reason why newspapers print articles in columns is because it makes the lines short and easy to read. So, as a general rule of thumb, no line of text should be more than about 600 pixels wide.
Use contrasting colors. It’s hard to read dark text on a dark background and light text on a light background. I know this tip is obvious, but remember that some color combinations just don’t work.
Valuable content. Give your visitors a reason to stick around. Provide them with valuable content. They’ll be happy and keep checking out your site.
Windows. It’s a good idea to pop up brand new windows for external links – that way your reader can continue reading your content and look at the other site. However, if you are directing them to another page on your site, use internal links. Opening links in new windows means that after five clicks within your site, your reader has six windows open cluttering their screen.
Editor’s note: This has has been debated before and I personally prefer having all windows open in the same browser.
eXplain what you’re linking to. Don’t just put a link in the middle of your article for no reason. Take a second to tell your readers why you think they should click the link. By telling them what you are linking to, you are giving them a chance to decide if they really want that extra information.
You don’t need permission to link. There is no reason for you to contact the site owner asking if you can link to their site. The reason their page is online is because they want to share it. So, if you want to link to a site… just do it.
Z - Z is a letter that Americans use in such words as ’specializing’ and ‘criticize’ however you should be aware that other countries spell these words with an ’s’. Brush up on your spelling differences, so you’re not later criticized.
*Natalie Schnotz is a recent graphic design graduate and an avid writer. When she’s not on her computer designing, you can find her reading fantasy books, crafting and cooking with her chef husband.
Have you got any further web design tips to add?
–
Avoid flashy multimedia. Flashy graphics and multimedia may look nice, but they can make it hard for your visitors to get the information they want from your site, especially when viewing from a non Flash compatible device.
Browser compatibility. Make sure you check your page on Internet Explorer, Firefox, Opera, Safari and Netscape Navigator & their different versions. These five web browsers make up about 95% of the world’s browsers. So, test your site out on each of them.
Clean layout. Don’t fill your page up with ’stuff’. White space is good – it enhances the look of your site. Try to keep your content as the focus of your site. Use fonts that will be available on all computers so your page doesn’t end up looking messy.
Design for all screen resolutions. If you design stretch layouts that can fit any screen resolution, you can ensure all your visitors see a visually appealing and professional site. A site that is easy to use and appealing to the eye will encourage your visitors to stay longer.
Exclamation points! Typing millions of exclamation points doesn’t make your statement any more important than if you use just one!!!!!!! See, I told you.
Frames. Don’t use frames. While frames make it easy to have the same header or menu appear throughout the site, the address bar doesn’t change when you go from page to page – making it impossible for someone to link to a specific page.
Grammar and spell checker. Sure, people who are not good spellers will never notice you spelled calender (spelled calendar) wrong but literate people will notice. Try your best to fix up your spelling & grammar.
Hotlinking. Any pictures or music that you link to should be hosted on your own server. Don’t hotlink to other site images – it’s typically considered theft of bandwidth and you could be violating a copyright.
Identity. Ensure your site has a brand identity that reflects your brand values. Try to avoid cliche stock imagery.
Just keep swimming. (Yes, that’s a Finding Nemo reference.) Don’t give up. Sometimes your ideas won’t work, but just keep swimming. Today people tend to quit or give up too easily. With a little hard work, you’ll find most of your ideas are actually possible.
Keep learning. Stay up to date with news by reading design blogs or try learning a new web language. There is no reason to stop learning about web design just because you’re page is up and running with decent traffic.
Load time. Make sure that your load time is low. In our fast-paced world, we don’t like to wait. I want to see your web page and I want to see it NOW. Try minimizing graphics, flash and scripts as they increase your file size. Also, make sure to optimize your code and delete any unwanted tags or unused scripts.
Minimize clicking. Put as few clicks between your visitor and your information as possible. The more you force your visitors to click around your site, the more you are telling them to go away.
Navigation. Site navigation plays a huge role in determining how long visitors stay and explore your site. If you have an easy to use navigation system, you’ll keep your visitors around longer.
Organization. The way you organize your content, is as important as what your page looks like, so spend some time on it. If your readers can’t find what they are looking for, they’ll just go look someplace else.
Page length. While you want to make sure you put a lot of information on each page, don’t go too far by putting too much information. If you are posting really long articles, try chunking them into separate pages with six or seven screenfuls to each page.
Quit stealing content. Don’t copy and paste text from another website without asking the site owner for permission. Search engines know if you are copying content and they don’t like it – they’ll lower your page rank without asking any questions. See SEO tips.
Readable text. Make sure your text is big enough to read. I know, you’re probably thinking ‘thank you captain obvious.’ Well, I hate to state the obvious, but I am amazed at the number of sites I go to that I have to squint to read. Please, don’t punish me for actually wanting to read your content.
Scalability. Make sure that your design and coding are scalable. Technology is changing rapidly, screens are getting larger (and smaller too), making it hard to test your site on all screens and platforms. Making a scalable site is crucial with the way technology is constantly changing.
Text lines. Learn a lesson from the newspapers. The reason why newspapers print articles in columns is because it makes the lines short and easy to read. So, as a general rule of thumb, no line of text should be more than about 600 pixels wide.
Use contrasting colors. It’s hard to read dark text on a dark background and light text on a light background. I know this tip is obvious, but remember that some color combinations just don’t work.
Valuable content. Give your visitors a reason to stick around. Provide them with valuable content. They’ll be happy and keep checking out your site.
Windows. It’s a good idea to pop up brand new windows for external links – that way your reader can continue reading your content and look at the other site. However, if you are directing them to another page on your site, use internal links. Opening links in new windows means that after five clicks within your site, your reader has six windows open cluttering their screen.
Editor’s note: This has has been debated before and I personally prefer having all windows open in the same browser.
eXplain what you’re linking to. Don’t just put a link in the middle of your article for no reason. Take a second to tell your readers why you think they should click the link. By telling them what you are linking to, you are giving them a chance to decide if they really want that extra information.
You don’t need permission to link. There is no reason for you to contact the site owner asking if you can link to their site. The reason their page is online is because they want to share it. So, if you want to link to a site… just do it.
Z - Z is a letter that Americans use in such words as ’specializing’ and ‘criticize’ however you should be aware that other countries spell these words with an ’s’. Brush up on your spelling differences, so you’re not later criticized.
*Natalie Schnotz is a recent graphic design graduate and an avid writer. When she’s not on her computer designing, you can find her reading fantasy books, crafting and cooking with her chef husband.
Have you got any further web design tips to add?
Sunday, February 27, 2011
Change
All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another.
-Anatole France
-Anatole France
Education
Art Institute Of Las Vegas
Henderson,NV
Bachelor's Degree
Web Design and Interactive Media
2009 - Present
International Webmasters Association, American Institute Graphic Artists, Crimson Scholar, Two times on the President's Honor Roll / Five times on the Dean's Honor Roll
College of Southern Nevada
Associate's Degree
Graphic Arts
2009-Present
New Mexico State University-Alamogordo
Alamogordo,NM
Associate's Degree
Graphic Arts
2005 - 2009
Phi Theta Kapa, Crimson Scholar
Henderson,NV
Bachelor's Degree
Web Design and Interactive Media
2009 - Present
International Webmasters Association, American Institute Graphic Artists, Crimson Scholar, Two times on the President's Honor Roll / Five times on the Dean's Honor Roll
College of Southern Nevada
Associate's Degree
Graphic Arts
2009-Present
New Mexico State University-Alamogordo
Alamogordo,NM
Associate's Degree
Graphic Arts
2005 - 2009
Phi Theta Kapa, Crimson Scholar
Skills
| CREATIVE SKILLS: • Digital Photography • Photo editing and manipulation • Page layout, Bulletins, Business Cards, Posters, Calendars, CD Covers • Web design and layout • Typography | TECHNICAL SKILLS: • Adobe Photoshop, Illustrator, Indesign, Flash, Dreamweaver, Acrobat • HTML, CSS, PHP, mySQL(DataBase), WordPress, JavaScript, ActionScript • Usability, User Centered Design, Prototype, Web Site Testing • Video and Audio Editing, Premiere Pro, After Effects, SilverLight, Encoding • Mac and PC Proficient |
About Me
© Copyright 2010 RGBelanger
From a very early age, I was aware of my ability to portray the world in front of my eyes in a realistic way, but as life passes, the discovery of worlds which exist beyond your eyes is inevitable.
Looking forward to becoming part of the world of Graphic Arts, I realized I had an overwhelming desire to reach the world which made me suddenly realized that by implementing the World Wide Web into my work was entering a world where anything can happen and anything can be done. In the design of a Web Site, your vision can be taken and heard throughout this amazing World.
I believe having an eye for art and the ability to create art is a gift which we should cherish and nurture forever. Since the beginning of time, we have used art as a way to express ourselves and bring one’s imagination and perspective to reality for all to see.
I would love the opportunity to help you create your vision and to reach the world with that vision, whatever that may be.
My Creations
The Forbidden Question:
Evolution vs. Creation
Movie Mania Website
Nature's Choice:
A Massage Therapy WebSite
RGB VisualDesign
The Las Vegas Box Office!
Flash WebSite:
A personal website
Color Theory in Flash
Photo Gallery
Winds of Freedom:
A Perfume Website
LoneSome Dove/ Wild Hogs Movie
A MashUp
Women Of Diversity
RGBVisualDesign
Evolution vs. Creation
Movie Mania Website
Nature's Choice:
A Massage Therapy WebSite
RGB VisualDesign
The Las Vegas Box Office!
Flash WebSite:
A personal website
Color Theory in Flash
Photo Gallery
Winds of Freedom:
A Perfume Website
LoneSome Dove/ Wild Hogs Movie
A MashUp
Women Of Diversity
RGBVisualDesign
This was an assignment in IMD414-Dynamic website, Winter 2011
© Copyright 2010 RGBelanger
Week 11 - Career Advancing Projects
The objective of this assignment is to recreate the Lasvegasmovieinsider.com website; to create a website that is fun and delightful so that the visitor would want to spend time there and return on a regular basis. The site is a place for people to get current, relevant information on movies, events, and contests that are happening in their neighborhood. It is a site where people can input their own information, thoughts, experiences and wants.
The goal is to gather emails and demographic information to create a database with lists and sublists shich have specific purpose and function and to have each sublist focus on a tightly targeted niche. The way to gather this information is to use involvement devices which get people involved and to have them interact with the site. One of the most important things you want to do is to have people opt-in, only putting those on your list who requested that you do so remembering that quality is more important than quantity. You want to create lists of people who you know are going to respond and are going to be loyal.
After creating a database, the way that revenue will be made is to use this list to promote local businesses. By going to local businesses and offering to promote their business by advertising them as the spot that people can go to pick up free tickets to the movies. The local business will get a set amount of movie tickets to hand out to people on a date and time of the local businesses choosing which will be advertised through the movie website. On this date, the local business can use this opportunity to offer specials to promote and sell their own products.
Because our lists are focused on tightly targeted niches, we can send people to businesses which offer products that these people are interested in making what we offer more efficient and beneficial not only to the local business, but also to the people we are involving.
The concept is a win-win situation. We make money, the local business makes money and the people reap the benefits of all that we have to offer.
The goal is to gather emails and demographic information to create a database with lists and sublists shich have specific purpose and function and to have each sublist focus on a tightly targeted niche. The way to gather this information is to use involvement devices which get people involved and to have them interact with the site. One of the most important things you want to do is to have people opt-in, only putting those on your list who requested that you do so remembering that quality is more important than quantity. You want to create lists of people who you know are going to respond and are going to be loyal.
After creating a database, the way that revenue will be made is to use this list to promote local businesses. By going to local businesses and offering to promote their business by advertising them as the spot that people can go to pick up free tickets to the movies. The local business will get a set amount of movie tickets to hand out to people on a date and time of the local businesses choosing which will be advertised through the movie website. On this date, the local business can use this opportunity to offer specials to promote and sell their own products.
Because our lists are focused on tightly targeted niches, we can send people to businesses which offer products that these people are interested in making what we offer more efficient and beneficial not only to the local business, but also to the people we are involving.
The concept is a win-win situation. We make money, the local business makes money and the people reap the benefits of all that we have to offer.
Friday, November 19, 2010
Change
All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another.
-Anatole France
-Anatole France
Saturday, July 17, 2010
Education
Art Institute Of Las Vegas
Henderson,NV
Bachelor's Degree
Web Design and Interactive Media
2009 - Present
International Webmasters Association, American Institute Graphic Artists, Crimson Scholar, Two times on the President's Honor Roll / Five times on the Dean's Honor Roll
New Mexico State University-Alamogordo
Alamogordo,NM
Associate's Degree
Graphic Arts
2005 - 2009
Phi Theta Kapa, Crimson Scholar
Henderson,NV
Bachelor's Degree
Web Design and Interactive Media
2009 - Present
International Webmasters Association, American Institute Graphic Artists, Crimson Scholar, Two times on the President's Honor Roll / Five times on the Dean's Honor Roll
New Mexico State University-Alamogordo
Alamogordo,NM
Associate's Degree
Graphic Arts
2005 - 2009
Phi Theta Kapa, Crimson Scholar
Skills
| CREATIVE SKILLS: • Digital Photography • Photo editing and manipulation • Page layout • Web design and layout | TECHNICAL SKILLS: • Adobe Photoshop, Illustrator, Indesign, Flash, Dreamweaver, Acrobat • HTML, CSS, ActionScript, JavaScript • Mac and PC Proficient |
About Me
© Copyright 2010 RGBelanger
From a very early age, I was aware of my ability to portray the world in front of my eyes in a realistic way, but as life passes, the discovery of worlds which exist beyond your eyes is inevitable.
Looking forward to becoming part of the world of Graphic Arts, I realized I had an overwhelming desire to reach the world which made me suddenly realized that by implementing the World Wide Web into my work was entering a world where anything can happen and anything can be done. In the design of a Web Site, your vision can be taken and heard throughout this amazing World.
I believe having an eye for art and the ability to create art is a gift which we should cherish and nurture forever. Since the beginning of time, we have used art as a way to express ourselves and bring one’s imagination and perspective to reality for all to see.
I would love the opportunity to help you create your vision and to reach the world with that vision, whatever that may be.
Some of My Creations
The Forbidden Question:
Evolution vs. Creation
Movie Mania Website
Nature's Choice:
A Massage Therapy WebSite
RGB VisualDesign
The Las Vegas Box Office!
Flash WebSite:
A personal website
Color Theory in Flash
Photo Gallery
Winds of Freedom:
A Perfume Website
LoneSome Dove/ Wild Hogs Movie
A MashUp
Women Of Diversity
Evolution vs. Creation
Movie Mania Website
Nature's Choice:
A Massage Therapy WebSite
RGB VisualDesign
The Las Vegas Box Office!
Flash WebSite:
A personal website
Color Theory in Flash
Photo Gallery
Winds of Freedom:
A Perfume Website
LoneSome Dove/ Wild Hogs Movie
A MashUp
Women Of Diversity
© Copyright 2010 RGBelanger
Thursday, June 17, 2010
Week 11 - Final Appraisal for Web Marketing Spring 2010
Like any other class that I have taken thus far, the class description never accurately describes what the class is about. So when I signed up for web marketing I figured it would have to do something with selling someone’s product using a website. I did know that Mr. Pinto was teaching the class and because of this I knew I would be getting my money’s worth no matter what was taught.
Well marketing is not about selling product, marketing is about relationship and this is what I learned, how to build a relationship with people, establishing a connection because people buy from those with whom they have a relationship. It is about delighting and seducing the customer so that they will return to my website time and time again.
We were taught to identify the major distributors and online outlets for content in the present marketplace such as eBay. We learned about current models for making money on the Internet such as affiliate programs and e-mail marketing.
We gain knowledge about guerrilla marketing and the two worlds of marketing and how to use the offline world to get people to your online world. We were taught techniques on how to make our websites more efficient by using web copy that sells, using headlines, and involvement devices. We learned how to collect email address to build databases with lists and sublists.
Not only did we learn we put what we learned into effect by making a website that utilized all that we learned. I got so much more from this class then I could have imagined. The class was challenging and well worth the time.
I feel that I have worked hard in this class not only fulfilling the requirements of the course by having all my work done when due, being and participating in class. I think my work showed some creativity and insight implementing all that I learned to the best of my ability. I do think I deserve to keep my A.
Well marketing is not about selling product, marketing is about relationship and this is what I learned, how to build a relationship with people, establishing a connection because people buy from those with whom they have a relationship. It is about delighting and seducing the customer so that they will return to my website time and time again.
We were taught to identify the major distributors and online outlets for content in the present marketplace such as eBay. We learned about current models for making money on the Internet such as affiliate programs and e-mail marketing.
We gain knowledge about guerrilla marketing and the two worlds of marketing and how to use the offline world to get people to your online world. We were taught techniques on how to make our websites more efficient by using web copy that sells, using headlines, and involvement devices. We learned how to collect email address to build databases with lists and sublists.
Not only did we learn we put what we learned into effect by making a website that utilized all that we learned. I got so much more from this class then I could have imagined. The class was challenging and well worth the time.
I feel that I have worked hard in this class not only fulfilling the requirements of the course by having all my work done when due, being and participating in class. I think my work showed some creativity and insight implementing all that I learned to the best of my ability. I do think I deserve to keep my A.
Thursday, June 10, 2010
Week 10 - Chapter 19 The Perils of the Internet and What You Can Do to Protect Yourself
"The perils and pitfalls of doing business online...
Every kind of person who exists offline also exists online. That part you knew. What you may not be aware of is that the nasty kinds of people are out there in much larger numbers on the Net than you're ever likely to see in real life.
There are a few reasons for this...In short, the Internet is a magnet for the bad guys. And that's without ever considering the problems from the technology!
The good news is, with a surprisingly small amount of effort, you can protect yourself against most of these problems and go happily about your business." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg220)
The reason for this is that there are more people online than offline and you are in contact with people globally. Another factor is that it is easy for people to be and stay anonymous online which gives an incentive to the crooks to prowl for inexperienced victims. Also it's simple for one person to use an automated system to hit millions of people at once with spam, cons, and virus infection.
So what's a person to do? Some of the suggestions were to use a SpamAssassin or another dependable spam filter that your ISP or Web host offers. And remember that no spam filter is ever 100% reliable, but the better ones can save you from wasting an awful lot of time that amounts to an awful lot of money. It is also recommended to have two separate e-mail addresses. Use one e-mail address for public use such as for your business, and the other e-mail address for your personal life, for friends, family, etc.
With a small amount of effort such as the few things above a person can protect themselves against most of these problems.
Every kind of person who exists offline also exists online. That part you knew. What you may not be aware of is that the nasty kinds of people are out there in much larger numbers on the Net than you're ever likely to see in real life.
There are a few reasons for this...In short, the Internet is a magnet for the bad guys. And that's without ever considering the problems from the technology!
The good news is, with a surprisingly small amount of effort, you can protect yourself against most of these problems and go happily about your business." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg220)
The reason for this is that there are more people online than offline and you are in contact with people globally. Another factor is that it is easy for people to be and stay anonymous online which gives an incentive to the crooks to prowl for inexperienced victims. Also it's simple for one person to use an automated system to hit millions of people at once with spam, cons, and virus infection.
So what's a person to do? Some of the suggestions were to use a SpamAssassin or another dependable spam filter that your ISP or Web host offers. And remember that no spam filter is ever 100% reliable, but the better ones can save you from wasting an awful lot of time that amounts to an awful lot of money. It is also recommended to have two separate e-mail addresses. Use one e-mail address for public use such as for your business, and the other e-mail address for your personal life, for friends, family, etc.
With a small amount of effort such as the few things above a person can protect themselves against most of these problems.
Friday, June 4, 2010
EOC Week 9 - E-Mail
After getting the customer's e-mail address and creating a sublist according to zipcode, family size with children and age, this e-mail would be sent to this target market as a click through sending the family to a family restaurant to pick up tickets for a family orientated movie.
Thursday, June 3, 2010
Week 9 EOC - Chapter 17 Mastering E-Mail Marketing
"Think of your business in terms of a skyscraper. Each floor of your skyscraper is made of different offices. Offices like joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages, e-courses, networking, traffic generation, conversion, relationship building, and so forth.
Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.
Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)
It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.
The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.
Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.
By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content
The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.
Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.
Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)
It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.
The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.
Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.
By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content
The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.
Thursday, May 27, 2010
Week 8 - Chapter 12 eBAY--The World's Online MarketPlace
"eBay is a unique online platform that connects buyers and sellers. Buyers pay nothinng to eBay when they place bids and purchase items from sellers. It si the sellers who pay eBay listing fees and final value fees, (a small percentage of the sales price). eBay has done a superior job of setting up the guidelines and rules that make it a safe environment to by and sell from." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg138)
So, why use eBay? is a question I need to ask.
EBay has over 125 million registered users It has a global presence in 28 international markets besides the United States.
There are over 20 million items on sale at any given time with over 2 million added daily.
With all these great numbers there is only 1/100th of 1 percent of transactions on eBay that result in confirmed cases of fraud.
What is it that attracts over 10 million visitors to eBay each and every day, from over 30 countries worldwide?
Well there are many possible reasons, and I’m sure that the set of reasons differs between individuals; but the statistics speak for themselves. In our consumer-driven society, people are after new and exciting products at a price they can afford. This is particularly true in the current economic climate; people are struggling to afford the essentials, let alone anything extra.
Why sell on EBay?
Well, it’s very simple. EBay is simply the LARGEST marketplace in the world!
You could open a store, start a company, develop a network, or buy a franchise, and in your entire lifetime you would never be able to advertise your business to the vast number of consumers that frequent eBay in a single day.
You can buy or sell practically anything on eBay; jewelry, shoes, sunglasses, movies, tools, junk that’s sitting in your garage, antiques, books, even cars and houses. The possibilities of items that you can buy or sell on eBay are virtually endless.
When you sell something on eBay, you are literally advertising your item to an international marketplace with MILLIONS of potential buyers. You just can’t get that kind of exposure anywhere else in the world.
Have you ever heard the phrase “One man’s trash is another man’s treasure”? Do you have something in your house that has just been sitting there and you think is totally worthless? Believe me, somebody out there wants it, and they’re on eBay searching for it!
The bottom line is, the profit potential for selling on eBay is simply HUGE. If you are already in business, or if you’re thinking about starting a business, incorporating eBay into your sales plan is an absolute MUST if you want to maximize your profits. If you’re ignoring this huge international marketplace, you’re simply missing out.
Statistics from Tom (ideal-eyewear)
http://www.IdealEyewear.net
So, why use eBay? is a question I need to ask.
EBay has over 125 million registered users It has a global presence in 28 international markets besides the United States.
There are over 20 million items on sale at any given time with over 2 million added daily.
With all these great numbers there is only 1/100th of 1 percent of transactions on eBay that result in confirmed cases of fraud.
What is it that attracts over 10 million visitors to eBay each and every day, from over 30 countries worldwide?
Well there are many possible reasons, and I’m sure that the set of reasons differs between individuals; but the statistics speak for themselves. In our consumer-driven society, people are after new and exciting products at a price they can afford. This is particularly true in the current economic climate; people are struggling to afford the essentials, let alone anything extra.
Why sell on EBay?
Well, it’s very simple. EBay is simply the LARGEST marketplace in the world!
You could open a store, start a company, develop a network, or buy a franchise, and in your entire lifetime you would never be able to advertise your business to the vast number of consumers that frequent eBay in a single day.
You can buy or sell practically anything on eBay; jewelry, shoes, sunglasses, movies, tools, junk that’s sitting in your garage, antiques, books, even cars and houses. The possibilities of items that you can buy or sell on eBay are virtually endless.
When you sell something on eBay, you are literally advertising your item to an international marketplace with MILLIONS of potential buyers. You just can’t get that kind of exposure anywhere else in the world.
Have you ever heard the phrase “One man’s trash is another man’s treasure”? Do you have something in your house that has just been sitting there and you think is totally worthless? Believe me, somebody out there wants it, and they’re on eBay searching for it!
The bottom line is, the profit potential for selling on eBay is simply HUGE. If you are already in business, or if you’re thinking about starting a business, incorporating eBay into your sales plan is an absolute MUST if you want to maximize your profits. If you’re ignoring this huge international marketplace, you’re simply missing out.
Statistics from Tom (ideal-eyewear)
http://www.IdealEyewear.net
Wednesday, May 26, 2010
Week 8 EOC - Chapter 11 Speed Selling On The Internet
"The most important activity for any business to thrive and flourish is sale. You can have the greatest products in the world, the most advanced ideas, the highest quality Internet experience, the best customer service, but without sales, it all goes to waste.
Everything in your business is tied to sales and marketing. Everyone in your organization is in the sales and marketing business. Everything you do, from the Web site, to your order fulfillment, to your customer follow-up, is part of your sales and marketing program.
The irony is that most people fear sales and dread the very thought of making a sales call. The reason is that when you sell, you are on the line. There is no place to hide. Sales are a binary event --you win the sale or you don't, it's that simple. Add to this a lack of sales training and fear of rejection and you have a formula for mediocrity, or even worse, abject failure." (Success Secrets of the Online Marketing Superstars, by Mitch Meyerson, pg124)
The book states that sales and marketing go hand in hand. Marketing is used to generate leads, to capture the attention of a suspect and give them enough information so they can determine whether they are interested or not. A sale is to get that person who is interested and convert them into a customer.
When people visit your Web site there are several things that I have learned from this chapter that the Web site needs to accomplish. It needs to educate the prospect by having exciting information about services. This can be accomplished by using attention-grabbing headlines to lead the person to the things you want them to see. The copy needs to describe the benefits that are offered by the services/product. These should appeal to the prospects emotions. People buy on emotion and justify with logic. The copy needs to utilize the four major benefits that create a buying environment, it must answer one of the big four questions: Will this product make me healthier, wealthier, sexier, or save me time? (pg125) This should culminate with a buying decision.
If the prospect decides not to buy, a free report or more information should be offered in order to capture their contact information so that we have this and their permission to continue to market to them. Sales is information collection not information distribution. "You have to collect information on your prospects so that you can market to them. This should be one of the first steps in your sales process--get the prospect's e-mail, name, address, telephone number, fax number, their permission to market to them, and any other data your require. You owe it to your prospects, and you owe it to yourself." (pg131)
Everything in your business is tied to sales and marketing. Everyone in your organization is in the sales and marketing business. Everything you do, from the Web site, to your order fulfillment, to your customer follow-up, is part of your sales and marketing program.
The irony is that most people fear sales and dread the very thought of making a sales call. The reason is that when you sell, you are on the line. There is no place to hide. Sales are a binary event --you win the sale or you don't, it's that simple. Add to this a lack of sales training and fear of rejection and you have a formula for mediocrity, or even worse, abject failure." (Success Secrets of the Online Marketing Superstars, by Mitch Meyerson, pg124)
The book states that sales and marketing go hand in hand. Marketing is used to generate leads, to capture the attention of a suspect and give them enough information so they can determine whether they are interested or not. A sale is to get that person who is interested and convert them into a customer.
When people visit your Web site there are several things that I have learned from this chapter that the Web site needs to accomplish. It needs to educate the prospect by having exciting information about services. This can be accomplished by using attention-grabbing headlines to lead the person to the things you want them to see. The copy needs to describe the benefits that are offered by the services/product. These should appeal to the prospects emotions. People buy on emotion and justify with logic. The copy needs to utilize the four major benefits that create a buying environment, it must answer one of the big four questions: Will this product make me healthier, wealthier, sexier, or save me time? (pg125) This should culminate with a buying decision.
If the prospect decides not to buy, a free report or more information should be offered in order to capture their contact information so that we have this and their permission to continue to market to them. Sales is information collection not information distribution. "You have to collect information on your prospects so that you can market to them. This should be one of the first steps in your sales process--get the prospect's e-mail, name, address, telephone number, fax number, their permission to market to them, and any other data your require. You owe it to your prospects, and you owe it to yourself." (pg131)
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