Like any other class that I have taken thus far, the class description never accurately describes what the class is about. So when I signed up for web marketing I figured it would have to do something with selling someone’s product using a website. I did know that Mr. Pinto was teaching the class and because of this I knew I would be getting my money’s worth no matter what was taught.
Well marketing is not about selling product, marketing is about relationship and this is what I learned, how to build a relationship with people, establishing a connection because people buy from those with whom they have a relationship. It is about delighting and seducing the customer so that they will return to my website time and time again.
We were taught to identify the major distributors and online outlets for content in the present marketplace such as eBay. We learned about current models for making money on the Internet such as affiliate programs and e-mail marketing.
We gain knowledge about guerrilla marketing and the two worlds of marketing and how to use the offline world to get people to your online world. We were taught techniques on how to make our websites more efficient by using web copy that sells, using headlines, and involvement devices. We learned how to collect email address to build databases with lists and sublists.
Not only did we learn we put what we learned into effect by making a website that utilized all that we learned. I got so much more from this class then I could have imagined. The class was challenging and well worth the time.
I feel that I have worked hard in this class not only fulfilling the requirements of the course by having all my work done when due, being and participating in class. I think my work showed some creativity and insight implementing all that I learned to the best of my ability. I do think I deserve to keep my A.
"High Quality Sustainable Conception and Visual Design for Global Communication"
Thursday, June 17, 2010
Thursday, June 10, 2010
Week 10 - Chapter 19 The Perils of the Internet and What You Can Do to Protect Yourself
"The perils and pitfalls of doing business online...
Every kind of person who exists offline also exists online. That part you knew. What you may not be aware of is that the nasty kinds of people are out there in much larger numbers on the Net than you're ever likely to see in real life.
There are a few reasons for this...In short, the Internet is a magnet for the bad guys. And that's without ever considering the problems from the technology!
The good news is, with a surprisingly small amount of effort, you can protect yourself against most of these problems and go happily about your business." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg220)
The reason for this is that there are more people online than offline and you are in contact with people globally. Another factor is that it is easy for people to be and stay anonymous online which gives an incentive to the crooks to prowl for inexperienced victims. Also it's simple for one person to use an automated system to hit millions of people at once with spam, cons, and virus infection.
So what's a person to do? Some of the suggestions were to use a SpamAssassin or another dependable spam filter that your ISP or Web host offers. And remember that no spam filter is ever 100% reliable, but the better ones can save you from wasting an awful lot of time that amounts to an awful lot of money. It is also recommended to have two separate e-mail addresses. Use one e-mail address for public use such as for your business, and the other e-mail address for your personal life, for friends, family, etc.
With a small amount of effort such as the few things above a person can protect themselves against most of these problems.
Every kind of person who exists offline also exists online. That part you knew. What you may not be aware of is that the nasty kinds of people are out there in much larger numbers on the Net than you're ever likely to see in real life.
There are a few reasons for this...In short, the Internet is a magnet for the bad guys. And that's without ever considering the problems from the technology!
The good news is, with a surprisingly small amount of effort, you can protect yourself against most of these problems and go happily about your business." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg220)
The reason for this is that there are more people online than offline and you are in contact with people globally. Another factor is that it is easy for people to be and stay anonymous online which gives an incentive to the crooks to prowl for inexperienced victims. Also it's simple for one person to use an automated system to hit millions of people at once with spam, cons, and virus infection.
So what's a person to do? Some of the suggestions were to use a SpamAssassin or another dependable spam filter that your ISP or Web host offers. And remember that no spam filter is ever 100% reliable, but the better ones can save you from wasting an awful lot of time that amounts to an awful lot of money. It is also recommended to have two separate e-mail addresses. Use one e-mail address for public use such as for your business, and the other e-mail address for your personal life, for friends, family, etc.
With a small amount of effort such as the few things above a person can protect themselves against most of these problems.
Friday, June 4, 2010
EOC Week 9 - E-Mail
After getting the customer's e-mail address and creating a sublist according to zipcode, family size with children and age, this e-mail would be sent to this target market as a click through sending the family to a family restaurant to pick up tickets for a family orientated movie.
Thursday, June 3, 2010
Week 9 EOC - Chapter 17 Mastering E-Mail Marketing
"Think of your business in terms of a skyscraper. Each floor of your skyscraper is made of different offices. Offices like joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages, e-courses, networking, traffic generation, conversion, relationship building, and so forth.
Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.
Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)
It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.
The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.
Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.
By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content
The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.
Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.
Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)
It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.
The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.
Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.
By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content
The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.
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