All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another.
-Anatole France
"High Quality Sustainable Conception and Visual Design for Global Communication"
Friday, November 19, 2010
Saturday, July 17, 2010
Education
Art Institute Of Las Vegas
Henderson,NV
Bachelor's Degree
Web Design and Interactive Media
2009 - Present
International Webmasters Association, American Institute Graphic Artists, Crimson Scholar, Two times on the President's Honor Roll / Five times on the Dean's Honor Roll
New Mexico State University-Alamogordo
Alamogordo,NM
Associate's Degree
Graphic Arts
2005 - 2009
Phi Theta Kapa, Crimson Scholar
Henderson,NV
Bachelor's Degree
Web Design and Interactive Media
2009 - Present
International Webmasters Association, American Institute Graphic Artists, Crimson Scholar, Two times on the President's Honor Roll / Five times on the Dean's Honor Roll
New Mexico State University-Alamogordo
Alamogordo,NM
Associate's Degree
Graphic Arts
2005 - 2009
Phi Theta Kapa, Crimson Scholar
Skills
| CREATIVE SKILLS: • Digital Photography • Photo editing and manipulation • Page layout • Web design and layout | TECHNICAL SKILLS: • Adobe Photoshop, Illustrator, Indesign, Flash, Dreamweaver, Acrobat • HTML, CSS, ActionScript, JavaScript • Mac and PC Proficient |
About Me
© Copyright 2010 RGBelanger
From a very early age, I was aware of my ability to portray the world in front of my eyes in a realistic way, but as life passes, the discovery of worlds which exist beyond your eyes is inevitable.
Looking forward to becoming part of the world of Graphic Arts, I realized I had an overwhelming desire to reach the world which made me suddenly realized that by implementing the World Wide Web into my work was entering a world where anything can happen and anything can be done. In the design of a Web Site, your vision can be taken and heard throughout this amazing World.
I believe having an eye for art and the ability to create art is a gift which we should cherish and nurture forever. Since the beginning of time, we have used art as a way to express ourselves and bring one’s imagination and perspective to reality for all to see.
I would love the opportunity to help you create your vision and to reach the world with that vision, whatever that may be.
Some of My Creations
The Forbidden Question:
Evolution vs. Creation
Movie Mania Website
Nature's Choice:
A Massage Therapy WebSite
RGB VisualDesign
The Las Vegas Box Office!
Flash WebSite:
A personal website
Color Theory in Flash
Photo Gallery
Winds of Freedom:
A Perfume Website
LoneSome Dove/ Wild Hogs Movie
A MashUp
Women Of Diversity
Evolution vs. Creation
Movie Mania Website
Nature's Choice:
A Massage Therapy WebSite
RGB VisualDesign
The Las Vegas Box Office!
Flash WebSite:
A personal website
Color Theory in Flash
Photo Gallery
Winds of Freedom:
A Perfume Website
LoneSome Dove/ Wild Hogs Movie
A MashUp
Women Of Diversity
© Copyright 2010 RGBelanger
Thursday, June 17, 2010
Week 11 - Final Appraisal for Web Marketing Spring 2010
Like any other class that I have taken thus far, the class description never accurately describes what the class is about. So when I signed up for web marketing I figured it would have to do something with selling someone’s product using a website. I did know that Mr. Pinto was teaching the class and because of this I knew I would be getting my money’s worth no matter what was taught.
Well marketing is not about selling product, marketing is about relationship and this is what I learned, how to build a relationship with people, establishing a connection because people buy from those with whom they have a relationship. It is about delighting and seducing the customer so that they will return to my website time and time again.
We were taught to identify the major distributors and online outlets for content in the present marketplace such as eBay. We learned about current models for making money on the Internet such as affiliate programs and e-mail marketing.
We gain knowledge about guerrilla marketing and the two worlds of marketing and how to use the offline world to get people to your online world. We were taught techniques on how to make our websites more efficient by using web copy that sells, using headlines, and involvement devices. We learned how to collect email address to build databases with lists and sublists.
Not only did we learn we put what we learned into effect by making a website that utilized all that we learned. I got so much more from this class then I could have imagined. The class was challenging and well worth the time.
I feel that I have worked hard in this class not only fulfilling the requirements of the course by having all my work done when due, being and participating in class. I think my work showed some creativity and insight implementing all that I learned to the best of my ability. I do think I deserve to keep my A.
Well marketing is not about selling product, marketing is about relationship and this is what I learned, how to build a relationship with people, establishing a connection because people buy from those with whom they have a relationship. It is about delighting and seducing the customer so that they will return to my website time and time again.
We were taught to identify the major distributors and online outlets for content in the present marketplace such as eBay. We learned about current models for making money on the Internet such as affiliate programs and e-mail marketing.
We gain knowledge about guerrilla marketing and the two worlds of marketing and how to use the offline world to get people to your online world. We were taught techniques on how to make our websites more efficient by using web copy that sells, using headlines, and involvement devices. We learned how to collect email address to build databases with lists and sublists.
Not only did we learn we put what we learned into effect by making a website that utilized all that we learned. I got so much more from this class then I could have imagined. The class was challenging and well worth the time.
I feel that I have worked hard in this class not only fulfilling the requirements of the course by having all my work done when due, being and participating in class. I think my work showed some creativity and insight implementing all that I learned to the best of my ability. I do think I deserve to keep my A.
Thursday, June 10, 2010
Week 10 - Chapter 19 The Perils of the Internet and What You Can Do to Protect Yourself
"The perils and pitfalls of doing business online...
Every kind of person who exists offline also exists online. That part you knew. What you may not be aware of is that the nasty kinds of people are out there in much larger numbers on the Net than you're ever likely to see in real life.
There are a few reasons for this...In short, the Internet is a magnet for the bad guys. And that's without ever considering the problems from the technology!
The good news is, with a surprisingly small amount of effort, you can protect yourself against most of these problems and go happily about your business." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg220)
The reason for this is that there are more people online than offline and you are in contact with people globally. Another factor is that it is easy for people to be and stay anonymous online which gives an incentive to the crooks to prowl for inexperienced victims. Also it's simple for one person to use an automated system to hit millions of people at once with spam, cons, and virus infection.
So what's a person to do? Some of the suggestions were to use a SpamAssassin or another dependable spam filter that your ISP or Web host offers. And remember that no spam filter is ever 100% reliable, but the better ones can save you from wasting an awful lot of time that amounts to an awful lot of money. It is also recommended to have two separate e-mail addresses. Use one e-mail address for public use such as for your business, and the other e-mail address for your personal life, for friends, family, etc.
With a small amount of effort such as the few things above a person can protect themselves against most of these problems.
Every kind of person who exists offline also exists online. That part you knew. What you may not be aware of is that the nasty kinds of people are out there in much larger numbers on the Net than you're ever likely to see in real life.
There are a few reasons for this...In short, the Internet is a magnet for the bad guys. And that's without ever considering the problems from the technology!
The good news is, with a surprisingly small amount of effort, you can protect yourself against most of these problems and go happily about your business." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg220)
The reason for this is that there are more people online than offline and you are in contact with people globally. Another factor is that it is easy for people to be and stay anonymous online which gives an incentive to the crooks to prowl for inexperienced victims. Also it's simple for one person to use an automated system to hit millions of people at once with spam, cons, and virus infection.
So what's a person to do? Some of the suggestions were to use a SpamAssassin or another dependable spam filter that your ISP or Web host offers. And remember that no spam filter is ever 100% reliable, but the better ones can save you from wasting an awful lot of time that amounts to an awful lot of money. It is also recommended to have two separate e-mail addresses. Use one e-mail address for public use such as for your business, and the other e-mail address for your personal life, for friends, family, etc.
With a small amount of effort such as the few things above a person can protect themselves against most of these problems.
Friday, June 4, 2010
EOC Week 9 - E-Mail
After getting the customer's e-mail address and creating a sublist according to zipcode, family size with children and age, this e-mail would be sent to this target market as a click through sending the family to a family restaurant to pick up tickets for a family orientated movie.
Thursday, June 3, 2010
Week 9 EOC - Chapter 17 Mastering E-Mail Marketing
"Think of your business in terms of a skyscraper. Each floor of your skyscraper is made of different offices. Offices like joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages, e-courses, networking, traffic generation, conversion, relationship building, and so forth.
Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.
Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)
It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.
The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.
Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.
By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content
The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.
Every single level of your e-business is tied to the foundation, and that foundation is e-mail marketing. It is impossible to be successful online without some form of marketing via e-mail.
Nothing else comes close to the power of a good list and an understanding of how to use it." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg192)
It seems to be that the one most important aspect of online marketing is getting that e-mail address and then start to build that relationship with your customer upon that.
The way of getting that e-mail address is just as important as getting that e-mail address, it needs to be done respectfully and honestly. The e-mail address needs to be given by the person who owns it, and with their permission, you can then start to e-mail them.
Making lists is important also. Just sending random information to everyone is just of waste of precious time and time is money. By making lists and sublists as stated by Jimmy D Brown, you can tighten your target and send that target relevant information that is more likely to be profitable in the end. By sending less you actually gain more by having quality not quantity by building multiple lists and sublists, all with a specific purpose and function.
By using the "DEEP" formula that Brown has created,
D=Diverse-more than just a newsletter
E=Effective-knowing how to use the lists to your maximum advantage
E=Educational-to educate your subscribers
P=Proactive-the need to aggressively build you lists by providing readers with rock-solid content
The one important aspect of the DEEP foundation is diversity-building multiple lists and sublists, all with a specific purpose and function. All the rest is built up from there.
Thursday, May 27, 2010
Week 8 - Chapter 12 eBAY--The World's Online MarketPlace
"eBay is a unique online platform that connects buyers and sellers. Buyers pay nothinng to eBay when they place bids and purchase items from sellers. It si the sellers who pay eBay listing fees and final value fees, (a small percentage of the sales price). eBay has done a superior job of setting up the guidelines and rules that make it a safe environment to by and sell from." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg138)
So, why use eBay? is a question I need to ask.
EBay has over 125 million registered users It has a global presence in 28 international markets besides the United States.
There are over 20 million items on sale at any given time with over 2 million added daily.
With all these great numbers there is only 1/100th of 1 percent of transactions on eBay that result in confirmed cases of fraud.
What is it that attracts over 10 million visitors to eBay each and every day, from over 30 countries worldwide?
Well there are many possible reasons, and I’m sure that the set of reasons differs between individuals; but the statistics speak for themselves. In our consumer-driven society, people are after new and exciting products at a price they can afford. This is particularly true in the current economic climate; people are struggling to afford the essentials, let alone anything extra.
Why sell on EBay?
Well, it’s very simple. EBay is simply the LARGEST marketplace in the world!
You could open a store, start a company, develop a network, or buy a franchise, and in your entire lifetime you would never be able to advertise your business to the vast number of consumers that frequent eBay in a single day.
You can buy or sell practically anything on eBay; jewelry, shoes, sunglasses, movies, tools, junk that’s sitting in your garage, antiques, books, even cars and houses. The possibilities of items that you can buy or sell on eBay are virtually endless.
When you sell something on eBay, you are literally advertising your item to an international marketplace with MILLIONS of potential buyers. You just can’t get that kind of exposure anywhere else in the world.
Have you ever heard the phrase “One man’s trash is another man’s treasure”? Do you have something in your house that has just been sitting there and you think is totally worthless? Believe me, somebody out there wants it, and they’re on eBay searching for it!
The bottom line is, the profit potential for selling on eBay is simply HUGE. If you are already in business, or if you’re thinking about starting a business, incorporating eBay into your sales plan is an absolute MUST if you want to maximize your profits. If you’re ignoring this huge international marketplace, you’re simply missing out.
Statistics from Tom (ideal-eyewear)
http://www.IdealEyewear.net
So, why use eBay? is a question I need to ask.
EBay has over 125 million registered users It has a global presence in 28 international markets besides the United States.
There are over 20 million items on sale at any given time with over 2 million added daily.
With all these great numbers there is only 1/100th of 1 percent of transactions on eBay that result in confirmed cases of fraud.
What is it that attracts over 10 million visitors to eBay each and every day, from over 30 countries worldwide?
Well there are many possible reasons, and I’m sure that the set of reasons differs between individuals; but the statistics speak for themselves. In our consumer-driven society, people are after new and exciting products at a price they can afford. This is particularly true in the current economic climate; people are struggling to afford the essentials, let alone anything extra.
Why sell on EBay?
Well, it’s very simple. EBay is simply the LARGEST marketplace in the world!
You could open a store, start a company, develop a network, or buy a franchise, and in your entire lifetime you would never be able to advertise your business to the vast number of consumers that frequent eBay in a single day.
You can buy or sell practically anything on eBay; jewelry, shoes, sunglasses, movies, tools, junk that’s sitting in your garage, antiques, books, even cars and houses. The possibilities of items that you can buy or sell on eBay are virtually endless.
When you sell something on eBay, you are literally advertising your item to an international marketplace with MILLIONS of potential buyers. You just can’t get that kind of exposure anywhere else in the world.
Have you ever heard the phrase “One man’s trash is another man’s treasure”? Do you have something in your house that has just been sitting there and you think is totally worthless? Believe me, somebody out there wants it, and they’re on eBay searching for it!
The bottom line is, the profit potential for selling on eBay is simply HUGE. If you are already in business, or if you’re thinking about starting a business, incorporating eBay into your sales plan is an absolute MUST if you want to maximize your profits. If you’re ignoring this huge international marketplace, you’re simply missing out.
Statistics from Tom (ideal-eyewear)
http://www.IdealEyewear.net
Wednesday, May 26, 2010
Week 8 EOC - Chapter 11 Speed Selling On The Internet
"The most important activity for any business to thrive and flourish is sale. You can have the greatest products in the world, the most advanced ideas, the highest quality Internet experience, the best customer service, but without sales, it all goes to waste.
Everything in your business is tied to sales and marketing. Everyone in your organization is in the sales and marketing business. Everything you do, from the Web site, to your order fulfillment, to your customer follow-up, is part of your sales and marketing program.
The irony is that most people fear sales and dread the very thought of making a sales call. The reason is that when you sell, you are on the line. There is no place to hide. Sales are a binary event --you win the sale or you don't, it's that simple. Add to this a lack of sales training and fear of rejection and you have a formula for mediocrity, or even worse, abject failure." (Success Secrets of the Online Marketing Superstars, by Mitch Meyerson, pg124)
The book states that sales and marketing go hand in hand. Marketing is used to generate leads, to capture the attention of a suspect and give them enough information so they can determine whether they are interested or not. A sale is to get that person who is interested and convert them into a customer.
When people visit your Web site there are several things that I have learned from this chapter that the Web site needs to accomplish. It needs to educate the prospect by having exciting information about services. This can be accomplished by using attention-grabbing headlines to lead the person to the things you want them to see. The copy needs to describe the benefits that are offered by the services/product. These should appeal to the prospects emotions. People buy on emotion and justify with logic. The copy needs to utilize the four major benefits that create a buying environment, it must answer one of the big four questions: Will this product make me healthier, wealthier, sexier, or save me time? (pg125) This should culminate with a buying decision.
If the prospect decides not to buy, a free report or more information should be offered in order to capture their contact information so that we have this and their permission to continue to market to them. Sales is information collection not information distribution. "You have to collect information on your prospects so that you can market to them. This should be one of the first steps in your sales process--get the prospect's e-mail, name, address, telephone number, fax number, their permission to market to them, and any other data your require. You owe it to your prospects, and you owe it to yourself." (pg131)
Everything in your business is tied to sales and marketing. Everyone in your organization is in the sales and marketing business. Everything you do, from the Web site, to your order fulfillment, to your customer follow-up, is part of your sales and marketing program.
The irony is that most people fear sales and dread the very thought of making a sales call. The reason is that when you sell, you are on the line. There is no place to hide. Sales are a binary event --you win the sale or you don't, it's that simple. Add to this a lack of sales training and fear of rejection and you have a formula for mediocrity, or even worse, abject failure." (Success Secrets of the Online Marketing Superstars, by Mitch Meyerson, pg124)
The book states that sales and marketing go hand in hand. Marketing is used to generate leads, to capture the attention of a suspect and give them enough information so they can determine whether they are interested or not. A sale is to get that person who is interested and convert them into a customer.
When people visit your Web site there are several things that I have learned from this chapter that the Web site needs to accomplish. It needs to educate the prospect by having exciting information about services. This can be accomplished by using attention-grabbing headlines to lead the person to the things you want them to see. The copy needs to describe the benefits that are offered by the services/product. These should appeal to the prospects emotions. People buy on emotion and justify with logic. The copy needs to utilize the four major benefits that create a buying environment, it must answer one of the big four questions: Will this product make me healthier, wealthier, sexier, or save me time? (pg125) This should culminate with a buying decision.
If the prospect decides not to buy, a free report or more information should be offered in order to capture their contact information so that we have this and their permission to continue to market to them. Sales is information collection not information distribution. "You have to collect information on your prospects so that you can market to them. This should be one of the first steps in your sales process--get the prospect's e-mail, name, address, telephone number, fax number, their permission to market to them, and any other data your require. You owe it to your prospects, and you owe it to yourself." (pg131)
Friday, May 21, 2010
Thursday, May 20, 2010
Week 7 EOC - 10 Ways to Build Your Database; Value of Business = Size and Quality of Database
1. Offer something people want in exchange for contact information
2. Engage the customers in things that delight them
3. Do Promotionals, put a time limit on the special offerings
4. Offer something Free for multiple emails
5. Ask for email addresses online, use affiliations
6. Hold contests at theaters or at website
7. Have your vendors collect email addresses
8. Use flyers
9. Make use of cards at the theater/vendor's booths for people to fill out
10. Use direct contact at other movie sites or festivals
2. Engage the customers in things that delight them
3. Do Promotionals, put a time limit on the special offerings
4. Offer something Free for multiple emails
5. Ask for email addresses online, use affiliations
6. Hold contests at theaters or at website
7. Have your vendors collect email addresses
8. Use flyers
9. Make use of cards at the theater/vendor's booths for people to fill out
10. Use direct contact at other movie sites or festivals
Week 7 EOC - Chapter 10 Building Your Business Using Audio, Web, and Video Conferencing
"Today we can't imagine dealing with a company or organization that doesn't have a Web presence. In the near future, the public will think the same thing about companies that are not using audio, Web, and video conferencing technologies to interface with their customers. Prospects will want to hear audio testimonials, listen to and see live product and service presentations, or even have the opportunity to test-drive products online and in real time. Today, these technologies are available to you. They're easy to use, cost-effective, and a necessity if you want your business to be a success." (Success Secrets of the Online Marketing Superstars, by Mitch Meyerson, pg116)
In the ever expanding global marketplace, a business has to stay ahead by implementing the newest technologies. No longer can one depend on the old ways of doing things. Building a business using audio, web, and video conferencing is not applicable to all businesses but does have its place of importance. You can reach people across the oceans using these technologies. People can find out more and any information. It helps build and maintain a strong customer relationship because in marketing relationship is still everything.
Most people have a short attentions span and it is only a matter of seconds before they decide to stay at your site or leave. Once they leave they will probably never return. “They need value-based, timely, rich content that encourages them to return to your site where you are more likely to convert them into customers.” (pg108)
With these new trends your reach is to the global marketplace. Your visibility and credibility is increased where increased visibility is naturally associated with a high level of credibility. It lowers the cost of doing business by decreasing the need to travel. These are tools that give your company leverage needed to reach new levels. "Using them today will create your business of tomorrow.” (pg122)
In the ever expanding global marketplace, a business has to stay ahead by implementing the newest technologies. No longer can one depend on the old ways of doing things. Building a business using audio, web, and video conferencing is not applicable to all businesses but does have its place of importance. You can reach people across the oceans using these technologies. People can find out more and any information. It helps build and maintain a strong customer relationship because in marketing relationship is still everything.
Most people have a short attentions span and it is only a matter of seconds before they decide to stay at your site or leave. Once they leave they will probably never return. “They need value-based, timely, rich content that encourages them to return to your site where you are more likely to convert them into customers.” (pg108)
With these new trends your reach is to the global marketplace. Your visibility and credibility is increased where increased visibility is naturally associated with a high level of credibility. It lowers the cost of doing business by decreasing the need to travel. These are tools that give your company leverage needed to reach new levels. "Using them today will create your business of tomorrow.” (pg122)
Week 7 EOC - Chapter 9 How to Automate Your Online Marketing
"Capturing e-mail addresses. Automate the most important role of your Web site: capturing the e-mail addresses of all your prospects. Your mailing list is critical to all your marketing and literally your most valuable assets. Offer special reports, e-zines, newsletters, insider information, mini-educational courses, advice, or free trials to entice visitors to share their mane and e-mail. When the data is entered, it is automatically placed in your database and added to the appropriate list. Then, e-mail promotions and other benefits over time to build your relationship and gradually earn a prospect's trust, leading to more sales and frequent purchases." (Success Secrets of the Online Marketing Superstar, by Mitch Meyerson, pg108)
One of the most important things in a business is earning your customers trust and building a relationship. By getting an e-mail you can communicate with that individual. "Frequency builds trust and relationship." (pg109) Without that e-mail address, once a person leaves your website there is no reason for them to ever return. Without that relationship and trust, a person will never spend money on your site.
A person needs to give you their e-mail address willingly. Therefore, you need to have "value-based, timely, rich content that encourages them to return to your site where you're more likely to convert them into customers." (pg108) From my own personal experiences, getting uninvited e-mails only tends to make a person annoyed and your e-mail will only be deleted without ever getting read.
"Rarely does a customer buy on their first visit to your site and they're just as unlikely to ever return without an invitation and further persuasion." (pg107) No e-mail = no customer base. No customer base = no business. If there are no buyers, your business has little value or life expectancy!
One of the most important things in a business is earning your customers trust and building a relationship. By getting an e-mail you can communicate with that individual. "Frequency builds trust and relationship." (pg109) Without that e-mail address, once a person leaves your website there is no reason for them to ever return. Without that relationship and trust, a person will never spend money on your site.
A person needs to give you their e-mail address willingly. Therefore, you need to have "value-based, timely, rich content that encourages them to return to your site where you're more likely to convert them into customers." (pg108) From my own personal experiences, getting uninvited e-mails only tends to make a person annoyed and your e-mail will only be deleted without ever getting read.
"Rarely does a customer buy on their first visit to your site and they're just as unlikely to ever return without an invitation and further persuasion." (pg107) No e-mail = no customer base. No customer base = no business. If there are no buyers, your business has little value or life expectancy!
Thursday, May 13, 2010
Week 6 EOC - Identify path of final project
The Corporate site is informational
• For use of potential advertisers
• Compelling content – includes current and changing info
• Updated with history of successful campaigns
The Corporate site is interactive and uses involvement device to gather email addresses of movie fans
• Viewer must give email to start relationship
• Email initiates action – simple email that inform viewer about movie and that redirects viewer
• Sends viewer to site that promotes advertisers products with involvement device to gather additional demographic info
Exchanges info for a gift – free line pass and (or) info to get to ticket distribution site
The path of the final project is going to contain involvement devices that will be used to gather e-mail addresses and demographic info. There will be baits that lure and hook the visitor for an e-mail address. Baits such as the chance to see a movie before it is actually out.
The use of bundling will be implemented, by going to an advertised restaurant, not only will you get a deal on a meal, you can pick up your tickets there. This will also be used to promote the advertisers products. So once the visitor gives an e-mail address and clicks submit, a window with an add will pop up for the advertisers product.
The visitor will be told to do something once at this site, to click on some object, which will bring them to another window that will ask for some type of demographic information, such as an age group, how large is there group. This information will be used to sort the visitor into target groups, those that would be interested in this movie and those that would not. The information gathered could be generated for future use of marketing to these other target groups.
Once we have our target market, another window will pop up to tell them where and when they could get their tickets, which will be at the advertiser’s establishment. This whole process is using engagement, getting the user to use their mouse, becoming engaged and a participant of the whole process.
The principle of gifting can be applied once the visitor shows up to the advertiser’s establishment to pick up the tickets.
If the visitor decides to leave the site without making a commitment, we could use a pop up window to ask them their opinion, why they are leaving, if they would like to receive a newsletter of upcoming events and movies in their location by them leaving a zip code.
• For use of potential advertisers
• Compelling content – includes current and changing info
• Updated with history of successful campaigns
The Corporate site is interactive and uses involvement device to gather email addresses of movie fans
• Viewer must give email to start relationship
• Email initiates action – simple email that inform viewer about movie and that redirects viewer
• Sends viewer to site that promotes advertisers products with involvement device to gather additional demographic info
Exchanges info for a gift – free line pass and (or) info to get to ticket distribution site
The path of the final project is going to contain involvement devices that will be used to gather e-mail addresses and demographic info. There will be baits that lure and hook the visitor for an e-mail address. Baits such as the chance to see a movie before it is actually out.
The use of bundling will be implemented, by going to an advertised restaurant, not only will you get a deal on a meal, you can pick up your tickets there. This will also be used to promote the advertisers products. So once the visitor gives an e-mail address and clicks submit, a window with an add will pop up for the advertisers product.
The visitor will be told to do something once at this site, to click on some object, which will bring them to another window that will ask for some type of demographic information, such as an age group, how large is there group. This information will be used to sort the visitor into target groups, those that would be interested in this movie and those that would not. The information gathered could be generated for future use of marketing to these other target groups.
Once we have our target market, another window will pop up to tell them where and when they could get their tickets, which will be at the advertiser’s establishment. This whole process is using engagement, getting the user to use their mouse, becoming engaged and a participant of the whole process.
The principle of gifting can be applied once the visitor shows up to the advertiser’s establishment to pick up the tickets.
If the visitor decides to leave the site without making a commitment, we could use a pop up window to ask them their opinion, why they are leaving, if they would like to receive a newsletter of upcoming events and movies in their location by them leaving a zip code.
Wednesday, May 12, 2010
Week 6 EOC - Chapter 8 Traffic Conversion Secrets
"There are far fewer principles than there are tactics. They cause predictable, sustainable, and capital-efficient growth or sudden changes in losses in business if you're using the wrong principles.
Principles answer why your marketing works or doesn't work and specifically in this case your e-marketing, or online marketing. I like to also call a principle a driver or a strategy. A tactic is a technique, some people call it a trick, or tricks, of the trade, and they help execute the e-marketing or marketing that you do in the form of the tools that you use.
...The single biggest difference between a principle and tactic is endurance.
Principles often work forever...But tactics are often obsolete overnight...Apply principle-centered tactics to increase visitor values. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg95)
One principle, recycling, caught my attention. Meyerson states that if 3 out of 100 people buy from you are considered supersuccessful and if 5 out of 100 buy that is considered stratosphere proportions. If you have 5 percent conversion that means 95 out of 100 people are leaving your site and they are never coming back. So in recycling you are trying to get back those people and find out why they are leaving and what they want so that you can implement that into your site and get a better percentage of people to do business with you. It's as easy as using things such as an exit pop-up that reads "What's the biggest reason you decided not to give us a try?" to find out what's going on.
"That is recycling in action-it happens every single day while you sleep. It boosts your value per visitor quickly, reliably, and economically. Don't just go after the people landing on your Web page who are intereste. Go after the people who are disinterested, that 98 percent that left you. Go after those people; see if you can get them with exit strategies." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg100)
Principles answer why your marketing works or doesn't work and specifically in this case your e-marketing, or online marketing. I like to also call a principle a driver or a strategy. A tactic is a technique, some people call it a trick, or tricks, of the trade, and they help execute the e-marketing or marketing that you do in the form of the tools that you use.
...The single biggest difference between a principle and tactic is endurance.
Principles often work forever...But tactics are often obsolete overnight...Apply principle-centered tactics to increase visitor values. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg95)
One principle, recycling, caught my attention. Meyerson states that if 3 out of 100 people buy from you are considered supersuccessful and if 5 out of 100 buy that is considered stratosphere proportions. If you have 5 percent conversion that means 95 out of 100 people are leaving your site and they are never coming back. So in recycling you are trying to get back those people and find out why they are leaving and what they want so that you can implement that into your site and get a better percentage of people to do business with you. It's as easy as using things such as an exit pop-up that reads "What's the biggest reason you decided not to give us a try?" to find out what's going on.
"That is recycling in action-it happens every single day while you sleep. It boosts your value per visitor quickly, reliably, and economically. Don't just go after the people landing on your Web page who are intereste. Go after the people who are disinterested, that 98 percent that left you. Go after those people; see if you can get them with exit strategies." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg100)
Thursday, May 6, 2010
Week 5 EOC - Midterm Evaluating My Experience.
In evaluating my experience over the last 5 weeks I must say I have learned a lot. I have learned the areas where I still need work such as; I need to work on my headings and copy, making them more interesting in catching my audiences attention, this is extremely . I need to be able to get a better understanding of my target market, which would also help me with headings and the overall design of my sites.
Even though there are some things that I have to work I do like my Movie Obsession Website. I have tried to incorporate interactivity from the first page on, there is opportunity for the user to interact with the site. I had tried to use the headline to reach out and talk to the user’s emotional condition.
"Marketing is the ability to effectively reach out to a customer and offer them your product, your service, your personality, your information" (Success Secrets of the Online Marketing Superstars, pg 3)
"The number one reason people go online is to get information." (Success Secrets of the Online Marketing Superstars pg 23)
I put a lot of information on my site about inspirational movies, offering the older, newer and movies that are not out yet. I put reviews, editorials and a blog so people can see what others might have thought. There is detailed information about each movie; the actors that played in the movies, producers, ratings and movie trailers.
I tried to create my site by following the eight rules for creating an effective Web site pg 25 of Success Secrets of the Online Marketing Superstars.
1. Planning-By knowing that I wanted to present inspirational movies that touched people's lives that created a want in them; wanting to be different; wanting to change; wanting to help change the world around them.
2. Great Content-by presenting movies they had already seen and can relate to and presenting others that they had not seen that others thought were good can arouse their interest in exploring further. I tried to make sure my content was specific, relevant, and focused on their current concerns. I tried to use "Killer content...information that gets people to respond emotionally." (Success Secrets of the Online Marketing Superstars, pg 24) By offering movies and articles on their greatest problems and struggles and then offering a place where they can respond and see what others are going through and how others are facing these same challenges by giving them the opportunity to write about the movies they had seen and how it affected them and by giving them a place to blog.
3. Design- I tried to design my site to be user friendly and easy to look at. The choice of where they wanted to go is presented in uncluttered easy links that are available on each page so that the user can go forward and back without getting lost on the site. The navigation is clear and allows the reader to easily reach the most essential content. The colors are consistent and easy on the eyes. I used headlines to grab their attention, and sub-headlines that told the main story so they could choose whether they wanted to browse or really read.
4. Involvement- I made my site interactive. Instead of just offering the information lay out on a page of text, the user has to click images and links to get to where they want to be. I tried to make it so they would want to explore. They have opportunity to sign in, sign up and share, and win tickets and dinner.
5. Production- The website is online.
In my MySpace project I started to build my online brand. "Customer loyalty is really built on branding and on building a relationship and those two go together.
You have to build this bond with your customers and prospects. You have to build a relationship with them, but at the same time, part of building that relationship is maintaining a consistent theme, identity and message. That's really what branding is about.
Branding is about communicating a message." (Success Secrets of the Online Marketing Superstars, pg 32)
My theme is seen across my MySpace, Blog and Twitter in using the same colors, background and styles. The background I used has words such as create, community, serve, inspire, mentor, make a commitment, support, have vision, impact, invest, education, see potential, have compassion, make change, share knowledge, nurture, believe, etc.
Helping people to help people succeed; this is my message; this is how I want to be identified.
When people see these sites, the logo, the colors, the words, they will think of me. "Psychologists call it contiguous association, and that's really what you're trying to build in branding." (Success Secrets of the Online Marketing Superstars, pg 33)
"In short, customers can immediately associate my products, myself, and my identity. Consistency is so important...the average consumer gets 3,000 commercial messages per day--from TV, billboards, telephone, Internet, and other sources. That's an enormous amount of noise and clutter. How do you cut through that enormous amount of noise and clutter? You must have a consistent message. You must have something that you focus in on and hone in on so people identify it with you. If you don't have a laser-focused message, then there's no chance of cutting through the noise in the marketplace. " (Success Secrets of the Online Marketing Superstars, pg 35)
I have tried to keep the look, the feel, and the message consistent throughout. I tried to keep the content uncluttered and easy to navigate.
I am also trying to keep a sustainable uniqueness. "A sustainable uniqueness means that you're able to sustain it over a period of time because there's a barrier to entry. In other words there's some reason that your competitors cannot easily match the unique value, the unique benefit, the unique benefit, the unique proposition you're offering to your customers." (Success Secrets of the Online Marketing Superstars, pg37)
"By finding out what people want to buy, allowing them to buy it from you, and being able to deliver a benefit to them, you are able to sustain over a period of time." (Success Secrets of the Online Marketing Superstars, pg38)
By allowing people to see you, what you do, your humanness, where you've been, sharing your life with them and allowing them to share with you, opens up a door of communication that builds relationship and hopefully loyalty. It's not about money, it's about people.
I learned how to sign up for a YouTube account, post a video and tag and promote my video to get hits. My YouTube Project is an animation I created in Flash. I did not start out with any particular meaning but I think it now speaks out to what do you believe, do things just happen accidentally, with a big bang, or is there rhyme and reason to what happens. Is it just coincidence or is there a plan. Faith or unbelief?
My Name for the Movie Insider Project is "The Las Vegas Box Office".
My plan is to learn to implement involvement devices and to have a clean design that is easy to navigate. I will be using "Involvement devices which are devices used to get people "involved" with your sales copy. They magnetize people to read every word of your copy...When you use involvement devices, you effectively "own your audience." That is, you hold your audience captive." (Success Secrets of the Online Marketing Superstars, pg60)
"It's the involvement device that allowed them to articulate their problems in their own words, and type them into that little box. It got a lot of people "involved" in the sales copy, and made them admit they had problems that needed solving." (Success Secrets of the Online Marketing Superstars, pg61)
I plan on having quizzes and boxes where the user can react with the website. Having involvement devices that gives choices and places for people to write things down helps them to get involved and create a relationship that gives them reason to return to the Website.
"According to master of persuasion, Robert Cialdini, "Writing is believing." When you ask your readers to write down (or in this case, type out) the things they desire, they admit the need for your product or service, and a written commitment is more lasting then a mental commitment. One who writes out a commitment has a higher likelihood of following through on what they have written." (Success Secrets of the Online Marketing Superstars, pg68-69)
I will also implement the recovery principle. "Here's how the "recovery" involvement device works in a nutshell: If you fail to sell your Web visitors on your primary product at the full price, but succeed in selling them the same product (or maybe even a different product) at a lower unit of sale, you recover the effort and cost of getting them to your Web site, and plug them into your income stream. That's why it's called a recover device." (Success Secrets of the Online Marketing Superstars, pg69)
A recovery device I plan to use is to offer something in return for the users involvement, such as tickets to a preview, in exchange for an e-mail address. "Seducing the online surfer is both an art and a science that requires the knowledge of consumer psychology as well as an intimacy with the mindset of the Internet population. Involvement devices are simply the catalyst that gets your prospects to respond so that you can start a dialogue and create rapport with them." (Success Secrets of the Online Marketing Superstars, pg71)
I believe that my Midterm grade should remain an A. I do have to improve on some things but I have, thus far, learned about many tools of marketing and I have tried to implement what I learned into every project that we have done to this date. "Learning marketing that is the ability to effectively reach out to a customer and offer them your product, your service, your personality, your information." (Success Secrets of the Online Marketing Superstars, pg3)
The some of the tools that I have used are; writing web copy, headlines, sub-headlines to capture the users attention, build interest show benefits, to create seduction, interactivity to get the user physically involved with my Website, branding to build relationships, and implementing involvement and recovery devices to name a few.
Even though there are some things that I have to work I do like my Movie Obsession Website. I have tried to incorporate interactivity from the first page on, there is opportunity for the user to interact with the site. I had tried to use the headline to reach out and talk to the user’s emotional condition.
"Marketing is the ability to effectively reach out to a customer and offer them your product, your service, your personality, your information" (Success Secrets of the Online Marketing Superstars, pg 3)
"The number one reason people go online is to get information." (Success Secrets of the Online Marketing Superstars pg 23)
I put a lot of information on my site about inspirational movies, offering the older, newer and movies that are not out yet. I put reviews, editorials and a blog so people can see what others might have thought. There is detailed information about each movie; the actors that played in the movies, producers, ratings and movie trailers.
I tried to create my site by following the eight rules for creating an effective Web site pg 25 of Success Secrets of the Online Marketing Superstars.
1. Planning-By knowing that I wanted to present inspirational movies that touched people's lives that created a want in them; wanting to be different; wanting to change; wanting to help change the world around them.
2. Great Content-by presenting movies they had already seen and can relate to and presenting others that they had not seen that others thought were good can arouse their interest in exploring further. I tried to make sure my content was specific, relevant, and focused on their current concerns. I tried to use "Killer content...information that gets people to respond emotionally." (Success Secrets of the Online Marketing Superstars, pg 24) By offering movies and articles on their greatest problems and struggles and then offering a place where they can respond and see what others are going through and how others are facing these same challenges by giving them the opportunity to write about the movies they had seen and how it affected them and by giving them a place to blog.
3. Design- I tried to design my site to be user friendly and easy to look at. The choice of where they wanted to go is presented in uncluttered easy links that are available on each page so that the user can go forward and back without getting lost on the site. The navigation is clear and allows the reader to easily reach the most essential content. The colors are consistent and easy on the eyes. I used headlines to grab their attention, and sub-headlines that told the main story so they could choose whether they wanted to browse or really read.
4. Involvement- I made my site interactive. Instead of just offering the information lay out on a page of text, the user has to click images and links to get to where they want to be. I tried to make it so they would want to explore. They have opportunity to sign in, sign up and share, and win tickets and dinner.
5. Production- The website is online.
In my MySpace project I started to build my online brand. "Customer loyalty is really built on branding and on building a relationship and those two go together.
You have to build this bond with your customers and prospects. You have to build a relationship with them, but at the same time, part of building that relationship is maintaining a consistent theme, identity and message. That's really what branding is about.
Branding is about communicating a message." (Success Secrets of the Online Marketing Superstars, pg 32)
My theme is seen across my MySpace, Blog and Twitter in using the same colors, background and styles. The background I used has words such as create, community, serve, inspire, mentor, make a commitment, support, have vision, impact, invest, education, see potential, have compassion, make change, share knowledge, nurture, believe, etc.
Helping people to help people succeed; this is my message; this is how I want to be identified.
When people see these sites, the logo, the colors, the words, they will think of me. "Psychologists call it contiguous association, and that's really what you're trying to build in branding." (Success Secrets of the Online Marketing Superstars, pg 33)
"In short, customers can immediately associate my products, myself, and my identity. Consistency is so important...the average consumer gets 3,000 commercial messages per day--from TV, billboards, telephone, Internet, and other sources. That's an enormous amount of noise and clutter. How do you cut through that enormous amount of noise and clutter? You must have a consistent message. You must have something that you focus in on and hone in on so people identify it with you. If you don't have a laser-focused message, then there's no chance of cutting through the noise in the marketplace. " (Success Secrets of the Online Marketing Superstars, pg 35)
I have tried to keep the look, the feel, and the message consistent throughout. I tried to keep the content uncluttered and easy to navigate.
I am also trying to keep a sustainable uniqueness. "A sustainable uniqueness means that you're able to sustain it over a period of time because there's a barrier to entry. In other words there's some reason that your competitors cannot easily match the unique value, the unique benefit, the unique benefit, the unique proposition you're offering to your customers." (Success Secrets of the Online Marketing Superstars, pg37)
"By finding out what people want to buy, allowing them to buy it from you, and being able to deliver a benefit to them, you are able to sustain over a period of time." (Success Secrets of the Online Marketing Superstars, pg38)
By allowing people to see you, what you do, your humanness, where you've been, sharing your life with them and allowing them to share with you, opens up a door of communication that builds relationship and hopefully loyalty. It's not about money, it's about people.
I learned how to sign up for a YouTube account, post a video and tag and promote my video to get hits. My YouTube Project is an animation I created in Flash. I did not start out with any particular meaning but I think it now speaks out to what do you believe, do things just happen accidentally, with a big bang, or is there rhyme and reason to what happens. Is it just coincidence or is there a plan. Faith or unbelief?
My Name for the Movie Insider Project is "The Las Vegas Box Office".
My plan is to learn to implement involvement devices and to have a clean design that is easy to navigate. I will be using "Involvement devices which are devices used to get people "involved" with your sales copy. They magnetize people to read every word of your copy...When you use involvement devices, you effectively "own your audience." That is, you hold your audience captive." (Success Secrets of the Online Marketing Superstars, pg60)
"It's the involvement device that allowed them to articulate their problems in their own words, and type them into that little box. It got a lot of people "involved" in the sales copy, and made them admit they had problems that needed solving." (Success Secrets of the Online Marketing Superstars, pg61)
I plan on having quizzes and boxes where the user can react with the website. Having involvement devices that gives choices and places for people to write things down helps them to get involved and create a relationship that gives them reason to return to the Website.
"According to master of persuasion, Robert Cialdini, "Writing is believing." When you ask your readers to write down (or in this case, type out) the things they desire, they admit the need for your product or service, and a written commitment is more lasting then a mental commitment. One who writes out a commitment has a higher likelihood of following through on what they have written." (Success Secrets of the Online Marketing Superstars, pg68-69)
I will also implement the recovery principle. "Here's how the "recovery" involvement device works in a nutshell: If you fail to sell your Web visitors on your primary product at the full price, but succeed in selling them the same product (or maybe even a different product) at a lower unit of sale, you recover the effort and cost of getting them to your Web site, and plug them into your income stream. That's why it's called a recover device." (Success Secrets of the Online Marketing Superstars, pg69)
A recovery device I plan to use is to offer something in return for the users involvement, such as tickets to a preview, in exchange for an e-mail address. "Seducing the online surfer is both an art and a science that requires the knowledge of consumer psychology as well as an intimacy with the mindset of the Internet population. Involvement devices are simply the catalyst that gets your prospects to respond so that you can start a dialogue and create rapport with them." (Success Secrets of the Online Marketing Superstars, pg71)
I believe that my Midterm grade should remain an A. I do have to improve on some things but I have, thus far, learned about many tools of marketing and I have tried to implement what I learned into every project that we have done to this date. "Learning marketing that is the ability to effectively reach out to a customer and offer them your product, your service, your personality, your information." (Success Secrets of the Online Marketing Superstars, pg3)
The some of the tools that I have used are; writing web copy, headlines, sub-headlines to capture the users attention, build interest show benefits, to create seduction, interactivity to get the user physically involved with my Website, branding to build relationships, and implementing involvement and recovery devices to name a few.
Thursday, April 29, 2010
Week 4 EOC - Chapter 7 The Magical Power of Headlines
"Advertising experts' estimate that between 75 percent and 90 percent of any advertising's effectiveness comes from the headline...With a good headline, you stand a fighting chance of having anything from minimal to overwhelming success.
But without a good headline, your chances of success are next to zero...
A headline is the first set of words that your prospect sees on any piece of copy you write. It's just like the headlines you see in a newspaper...While these headlines would work well to sell newspapers and get readers interested in reading the news stories that follow, only...a headline that has a characteristic that could make it work just as well for an ad as for a news story. It's this: The headline conveys a benefit...of a product..., and this not only creates interest in the product, it also creates a desire for that product, if, that is, you're the kind of person who likes that product.
In short, a headline not only needs to capture attention and keep you prospects reading, it also needs to set the tone for what the prospects are about to read and to create a mood in the prospect that will begin to make them receptive to taking the action you will eventually invite them to take in your sales copy.
That action might be to buy what you are selling, It could be just to request more information. Or, it might be to request an application form, which would lead to the next step of the sales process.
Whatever action it is you desire your prospect to take, your headline has an important job to do: Prepare the prospect emotionally for the invitation you are soon about to make. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg76-77)
Headlines are important because they are the initial attention-grabbers. Getting attention, of course, is the first step in completing the sale. This opener focuses readers' attention on the rest of your sales message, whatever form that message takes -- ad, brochure, catalog, package or statement insert, flyer, mailer, or web site. Headlines can also help you pinpoint the audience.
It's important to make the headline as strong and powerful as possible, because FIVE times as many people read the headline and never get to the rest of an add.
It's important to focus on what is in the mind of your customer, understanding what they need helps to write a headline that focuses on your understanding and identifying with that need.
You have know your product and be able to convey the value of that product to your customer and this has to be done by writing a headline that catches their eye because it relates to something they are wanting or dealing with. Then they will stop, scan or actually read the rest of your copy.
Using the five basic human needs/motivators;
1.) Physiological - basic needs including hunger, shelter, clothing,
2.) Safety - physical, emotional, and financial,
3.) Social - need for love, companionship and acceptance,
4.) Self Esteem - achievement, recognition, respect, and attention, and
5.) Self Actualization - Need to reach one's full potential.
Can help you to appeal to your reader's emotions, needs, wants and desires.
But without a good headline, your chances of success are next to zero...
A headline is the first set of words that your prospect sees on any piece of copy you write. It's just like the headlines you see in a newspaper...While these headlines would work well to sell newspapers and get readers interested in reading the news stories that follow, only...a headline that has a characteristic that could make it work just as well for an ad as for a news story. It's this: The headline conveys a benefit...of a product..., and this not only creates interest in the product, it also creates a desire for that product, if, that is, you're the kind of person who likes that product.
In short, a headline not only needs to capture attention and keep you prospects reading, it also needs to set the tone for what the prospects are about to read and to create a mood in the prospect that will begin to make them receptive to taking the action you will eventually invite them to take in your sales copy.
That action might be to buy what you are selling, It could be just to request more information. Or, it might be to request an application form, which would lead to the next step of the sales process.
Whatever action it is you desire your prospect to take, your headline has an important job to do: Prepare the prospect emotionally for the invitation you are soon about to make. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg76-77)
Headlines are important because they are the initial attention-grabbers. Getting attention, of course, is the first step in completing the sale. This opener focuses readers' attention on the rest of your sales message, whatever form that message takes -- ad, brochure, catalog, package or statement insert, flyer, mailer, or web site. Headlines can also help you pinpoint the audience.
It's important to make the headline as strong and powerful as possible, because FIVE times as many people read the headline and never get to the rest of an add.
It's important to focus on what is in the mind of your customer, understanding what they need helps to write a headline that focuses on your understanding and identifying with that need.
You have know your product and be able to convey the value of that product to your customer and this has to be done by writing a headline that catches their eye because it relates to something they are wanting or dealing with. Then they will stop, scan or actually read the rest of your copy.
Using the five basic human needs/motivators;
1.) Physiological - basic needs including hunger, shelter, clothing,
2.) Safety - physical, emotional, and financial,
3.) Social - need for love, companionship and acceptance,
4.) Self Esteem - achievement, recognition, respect, and attention, and
5.) Self Actualization - Need to reach one's full potential.
Can help you to appeal to your reader's emotions, needs, wants and desires.
Week 4 EOC - Chaper 6 The Seduction of The Online Surfer
"Never sell a wine before its time.
You have exactly five seconds to make your intentions know in the first screenful of your Web site--because that's all most online surfers will give you.
That's why your Web site's first screenful (or the first eyeful) is the prime real estate of your Web site that you must use to set the stage for the seduction. What you put in it makes or breaks the sales success of your Web site."
"The only objective of your headline is to get your prospect to read the opening sentence. The only objective of your opening sentence is to get your prospect to read the second sentence. The only objective of your second sentence is to get your prospect to read the third sentence--and so on and so forth until the prospect pulls out their credit card and buys what you're selling. When the sale is consummated, the seduction is complete. But if you let go at any step, the sales process comes to a screeching halt. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg59-60)
So many times I have gone to a Web site only to quickly click away from it because of its appearance. I do agree that a person makes up their mind in five seconds or less if they are going to spend time at a site because of what they receive visually.
Human beings are visual creatures that are easily bored and lazy. A person is not going spend a lot of time trying to figure it out, so a message has to be conveyed quickly and clearly. You have to capture your visitor's attention so that they recall your site to visit again and again. The use of headlines to pull your prospective customer in will get your visitor curious to spend more time at your site.
A Web site represents your company's image; hence your every approach should be professional and lucid. You only have one chance to capture your visitor or they will never return again.
You have exactly five seconds to make your intentions know in the first screenful of your Web site--because that's all most online surfers will give you.
That's why your Web site's first screenful (or the first eyeful) is the prime real estate of your Web site that you must use to set the stage for the seduction. What you put in it makes or breaks the sales success of your Web site."
"The only objective of your headline is to get your prospect to read the opening sentence. The only objective of your opening sentence is to get your prospect to read the second sentence. The only objective of your second sentence is to get your prospect to read the third sentence--and so on and so forth until the prospect pulls out their credit card and buys what you're selling. When the sale is consummated, the seduction is complete. But if you let go at any step, the sales process comes to a screeching halt. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg59-60)
So many times I have gone to a Web site only to quickly click away from it because of its appearance. I do agree that a person makes up their mind in five seconds or less if they are going to spend time at a site because of what they receive visually.
Human beings are visual creatures that are easily bored and lazy. A person is not going spend a lot of time trying to figure it out, so a message has to be conveyed quickly and clearly. You have to capture your visitor's attention so that they recall your site to visit again and again. The use of headlines to pull your prospective customer in will get your visitor curious to spend more time at your site.
A Web site represents your company's image; hence your every approach should be professional and lucid. You only have one chance to capture your visitor or they will never return again.
Week 4 EOC - Powerful Headlines
Helping People Help People To Suceed; Making The Difference
I Dare You To Take The First Step; Call Me Today, Let's Take Your Vision and Bring It To Life
Do You Have What It Takes To Reach The World? With My Help You Can.
Are You Tired Of Working For Somebody Else? Together We Can Bring Life to Your Vision!
Time Can Be Running Out; Make Your Dream A Reality Today!
I Dare You To Take The First Step; Call Me Today, Let's Take Your Vision and Bring It To Life
Do You Have What It Takes To Reach The World? With My Help You Can.
Are You Tired Of Working For Somebody Else? Together We Can Bring Life to Your Vision!
Time Can Be Running Out; Make Your Dream A Reality Today!
Thursday, April 22, 2010
Week 3 EOC - Chapter 5 - Writing Web Copy That Sells
"People think of price and value on a scale. On one side is value and on the other is price. Load up the value side of the scale.
You want the side holding "the value" to be down so far that the price is really no issue. The way you build that up is comparing what I call apples to oranges or return on investment." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg50)
An important aspect of writing web copy that sells is to make what you have to offer look valuable. Not just your product, but everything that you stand for. You have to forging an emotional connection with prospective and established customers alike by defining who you are and what you sell. You have to know your target market and be able to cater to your target market's specific needs.
Web copy requires a distinct and consistent voice that expresses the value of the relationship you are seeking, accompanied by assurance. What value is there in everyone knowing who you are if they do not know what you stand for and what you can do for them? The more reasons you give people to choose your brand, the less price becomes a factor in their purchasing decision. Then ""the value" side of the scale will be down so far that the price is really no issue."
By clearly stating how a prospective customer’s world will be made easier, more lucrative, healthier, happier and so on, by having a relationship with you will continually reinforce your message not just on your website, but also in print materials, advertising, trade show presentations, press releases and so on. One should never forget that words, like design, are the foundation of communication. They help us express, understand and learn. They are invaluable to influencing your visitors’ decision-making process and loyalty. (Smashing Magazine, How To Improve Your Branding With Your Content)
You want the side holding "the value" to be down so far that the price is really no issue. The way you build that up is comparing what I call apples to oranges or return on investment." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg50)
An important aspect of writing web copy that sells is to make what you have to offer look valuable. Not just your product, but everything that you stand for. You have to forging an emotional connection with prospective and established customers alike by defining who you are and what you sell. You have to know your target market and be able to cater to your target market's specific needs.
Web copy requires a distinct and consistent voice that expresses the value of the relationship you are seeking, accompanied by assurance. What value is there in everyone knowing who you are if they do not know what you stand for and what you can do for them? The more reasons you give people to choose your brand, the less price becomes a factor in their purchasing decision. Then ""the value" side of the scale will be down so far that the price is really no issue."
By clearly stating how a prospective customer’s world will be made easier, more lucrative, healthier, happier and so on, by having a relationship with you will continually reinforce your message not just on your website, but also in print materials, advertising, trade show presentations, press releases and so on. One should never forget that words, like design, are the foundation of communication. They help us express, understand and learn. They are invaluable to influencing your visitors’ decision-making process and loyalty. (Smashing Magazine, How To Improve Your Branding With Your Content)
Week 3 EOC - Chapter 4 - Building Your Online Brand
"Customer loyalty is really built on branding and on building relationship, and those two go together.
You have to build this bond with your customers and prospects. You have to build a relationship with them, but at the same time, part of building that relationship is maintaining a consistent them, identity, and message. That's really what branding is about.
Branding is about communicating a message." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg32)
Many people believe a brand only consists of a few elements – some colors, some fonts, a logo, a slogan and maybe some music added in too all wrapped up in a Logo. In reality, it is much more complicated than that. You might say that a brand is a "corporate" that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer only forms the foundation of the brand.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colors, some typefaces, a logo and a slogan.
These other elements only identify a "brand" or "corporate image. Identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.
The logo is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole. A logo is for identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity, not to explain. What a logo means is more important than what it looks like. It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do. (Branding, Identity & Logo Design Explained , Just Creative Design Blog)
You have to build this bond with your customers and prospects. You have to build a relationship with them, but at the same time, part of building that relationship is maintaining a consistent them, identity, and message. That's really what branding is about.
Branding is about communicating a message." (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg32)
Many people believe a brand only consists of a few elements – some colors, some fonts, a logo, a slogan and maybe some music added in too all wrapped up in a Logo. In reality, it is much more complicated than that. You might say that a brand is a "corporate" that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer only forms the foundation of the brand.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colors, some typefaces, a logo and a slogan.
These other elements only identify a "brand" or "corporate image. Identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.
The logo is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole. A logo is for identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity, not to explain. What a logo means is more important than what it looks like. It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do. (Branding, Identity & Logo Design Explained , Just Creative Design Blog)
Wednesday, April 21, 2010
Thursday, April 15, 2010
Week 2 EOC - Chapter 3 - Guerrilla Marketing Online and Offline
"Will industry or local newspaper write about your site? The answer is of course they will, if you make it fascinating enough for their readers. That's your job. Promotion will lure them to your site, but its killer content that will encourage return trips. Killer content means information that gets people to respond emotionally. The best way to do this is to write articles on their greatest problems and struggles and then offer laser-focused solutions to these problems. Another powerful way to engage readers is to offer specific and current statistics on issues that resonate with them. When they can see themselves in your words, they will keep reading and come back for more. (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pg24)
As I read this statement I see, "killer content", "information that gets people to respond emotionally", " write articles on their greatest problems and struggles" and" to offer specific and current statistics on issues that resonate with them ". How else can you meet these requirements than to know your target market? What they are experiencing today, their problems and struggles that they are encountering in their lives and their jobs. In order to be successful in meeting these things you have to do your homework.
You have to do a "target market strategy, the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets." (MKTG, Lamb Hair Mc Daniel, pg24) By uncovering the "psychological factors: perception, motivation, learning, and beliefs and attitudes" of you target market, the factors that "consumers use to interact with their world. These factors are what consumers use to interact with their world. They are the tools consumers use to recognize their feelings, gather and analyze information, formulate thoughts and opinions, and take action... Psychological influences can be affected by a person's environment because they are applied on specific occasions. "(MKTG, Lamb Hair Mc Daniel, pg76) I see this as the only way to be able to talk and to be heard is by knowing the people you are talking to. This is the only way to be able to develop a relationship with people, to get to know what they want and need, and to get them to want what you have to offer.
As I read this statement I see, "killer content", "information that gets people to respond emotionally", " write articles on their greatest problems and struggles" and" to offer specific and current statistics on issues that resonate with them ". How else can you meet these requirements than to know your target market? What they are experiencing today, their problems and struggles that they are encountering in their lives and their jobs. In order to be successful in meeting these things you have to do your homework.
You have to do a "target market strategy, the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets." (MKTG, Lamb Hair Mc Daniel, pg24) By uncovering the "psychological factors: perception, motivation, learning, and beliefs and attitudes" of you target market, the factors that "consumers use to interact with their world. These factors are what consumers use to interact with their world. They are the tools consumers use to recognize their feelings, gather and analyze information, formulate thoughts and opinions, and take action... Psychological influences can be affected by a person's environment because they are applied on specific occasions. "(MKTG, Lamb Hair Mc Daniel, pg76) I see this as the only way to be able to talk and to be heard is by knowing the people you are talking to. This is the only way to be able to develop a relationship with people, to get to know what they want and need, and to get them to want what you have to offer.
Week 2 EOC - Chapter 2 - Creating Multiple Streams of Income on the Internet
"Fail Fast For Free- I've often said that on the Internet you can fail fast for free. And if you can fail fast for free, that means you get to fail, fail, and fail at no cost. You can't do that in the real world. And the cost is so inexpensive. Your cost on the Internet is not technically zero but it's close to zero. You can keep failing and failing until you figure out how to succeed. There's just no better place to do it. It's the best.
You have to be much, much more careful in the real world. I call it the real world and the online world. In the real world if you aren't really, really careful, you end up losing all your money on your marketing." (Success Secret of the Online Marketing Superstars, by Mitch Meyerson, pg. 13)
How freeing is that I ask you. To be able to fail and try again and again without causing any permanent damage. I think a lot of times I do not try to do something because of the fear of failing. The what ifs are always haunting. Meyerson says that the number one reason businesses fail is because people run out of money because they are doing marketing that doesn't work. Well here you can try and if it doesn't work you can try a different approach with little affect to your financial situation. Once you find what does work, then if you were inclined to do so, you could invest in different media.
Because you have the luxury of failing, you can experiment; you can find what people really want. What they care about. Then you can give them what they want and in such you become unique and gain an advantage over your competitors.
Because the fear of failing is gone, you can take your mistakes, learn from them, grow and move on to bigger and better things.
You have to be much, much more careful in the real world. I call it the real world and the online world. In the real world if you aren't really, really careful, you end up losing all your money on your marketing." (Success Secret of the Online Marketing Superstars, by Mitch Meyerson, pg. 13)
How freeing is that I ask you. To be able to fail and try again and again without causing any permanent damage. I think a lot of times I do not try to do something because of the fear of failing. The what ifs are always haunting. Meyerson says that the number one reason businesses fail is because people run out of money because they are doing marketing that doesn't work. Well here you can try and if it doesn't work you can try a different approach with little affect to your financial situation. Once you find what does work, then if you were inclined to do so, you could invest in different media.
Because you have the luxury of failing, you can experiment; you can find what people really want. What they care about. Then you can give them what they want and in such you become unique and gain an advantage over your competitors.
Because the fear of failing is gone, you can take your mistakes, learn from them, grow and move on to bigger and better things.
Thursday, April 8, 2010
Week 1 EOC - Chapter 1 - The Million Dollar Mindset
“There are some common characteristics shared between people who have mastered the art of asking.
• They know what they want. They are clear about their vision purpose, and goals.
• They believe that what they’re asking for is very possible.
• They are passionate about what they are requesting.
• They act even when they’re afraid or feel fear.
• They learn from experience so that they become better “askers: every time they ask.
• They are persistent. If at first they don’t receive, they ask, ask, ask until they do.
…I’ve told people thousands of times that they’ve just got to ask for what they want. The problem with that is they don’t know what they want!” (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pgs. 2 & 4)
Reading this I thought, how often I did not get something because I was afraid to ask. Or I did not know what I want. Or I thought about a million things I wanted only to start and change my mind. And it was all in my mind. Never had I made a real commitment or wrote anything down. I believe that writing it down on paper is the first step of making a commitment, setting goals. Writing it down is the start of making your vision a reality.
I think that sometimes I feel that it has already been done or I get intimidated by those who I think have more talent than me. Meyerson’s advice on page 9 says, “If you’re starting out, don’t be intimidated by the people who have already made a big impact. Start where you’re at.” If you do not start where you are at you will never start at all.
• They know what they want. They are clear about their vision purpose, and goals.
• They believe that what they’re asking for is very possible.
• They are passionate about what they are requesting.
• They act even when they’re afraid or feel fear.
• They learn from experience so that they become better “askers: every time they ask.
• They are persistent. If at first they don’t receive, they ask, ask, ask until they do.
…I’ve told people thousands of times that they’ve just got to ask for what they want. The problem with that is they don’t know what they want!” (Success Secrets of the Online Marketing Superstars, Mitch Meyerson, pgs. 2 & 4)
Reading this I thought, how often I did not get something because I was afraid to ask. Or I did not know what I want. Or I thought about a million things I wanted only to start and change my mind. And it was all in my mind. Never had I made a real commitment or wrote anything down. I believe that writing it down on paper is the first step of making a commitment, setting goals. Writing it down is the start of making your vision a reality.
I think that sometimes I feel that it has already been done or I get intimidated by those who I think have more talent than me. Meyerson’s advice on page 9 says, “If you’re starting out, don’t be intimidated by the people who have already made a big impact. Start where you’re at.” If you do not start where you are at you will never start at all.
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